You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience?

Focus your energy and budget there, to make the biggest splash you can.

OK, that’s a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're gonna be a bear, be a Grizzly.’

To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I sat down with Clinton Bonner, Vice President of Marketing, Launch by NTT Data (https://launch.nttdata.com/).

Launch by NTT Data is owned by NTT, a publicly traded company. It most recently reported annual revenue of over 13 trillion Yen, roughly equal to $85 billion at current exchange rates.

Bonner manages a team of 10 and a $5 million to $10 million marketing budget. 

Stories (with lessons) about what he made in marketing:

• Empower your team with top designers
• Think, build, and scale like a product owner
• If you're gonna be a bear, be a Grizzly 
• Trust great creative people
• Don’t be afraid to let the deep work be the star

Discussed in this episode

Get a Scenario Analysis with this command in MeclabsAI.com (it's free to get started): 

/SNA analyze [specific scenario] for conversion rate impacts and suggest strategies

MeclabsAI is the parent organization of MarketingSherpa

Marketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)

Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)

Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)

B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)

Get more episodes

This article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.

For more insights, check out…

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Most Recent Episodes

November 19, 2024 Mature Content

Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)

We’ve all seen it in the movies. A character has an invisibility cloak, or drinks a potion, or perhaps turns into a ghost. And then, oooh how tantalizing, they can see what goes on when they’re...

Listen · 50:00

November 12, 2024 Mature Content

Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)

I would never read so much text. This is long and boring to me. Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don’t care....

Listen · 48:49

November 5, 2024 Mature Content

Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)

One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them.Helping people understand whether a product or service is truly...

Listen · 1:15:01

Load More Episodes

Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.