Grant Lira, co-founder of The Empathy Firm, revolutionizes sales through empathy, closing every deal that built his 7-figure PR firm. His formula for success isn’t a secret: he believes in prioritizing fit over closing percentages and harnessing creativity rather than relying on scripted sales calls.

Connect with Grant:

Website: https://empathyfirm.com/

Instagram: https://www.instagram.com/grant.lira/

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Check out Tyzer’s other podcast, “The Book Legion” at https://pod.link/thebooklegion

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