In this episode of Conscious Design, host Ian Peterman sits down with Elliot Chaves, the founder and CEO of Jaspur. Jaspur is an innovative platform dedicated to revolutionizing sustainable consumerism in the sportswear industry. Elliot shares the compelling story behind Jaspur, starting from his personal challenges with finding sustainable options in Fashion, leading to the birth of a marketplace that prioritizes environmental consciousness in every thread. 

Notable Moments:

• Elliot’s Background and the Genesis of Jaspur

• The Mission of Jaspur: Sustainable Sportswear

• Challenges of Integrating Sustainability into Fashion

• Overcoming Market Resistance and Educating Consumers

• Jaspur’s Approach to Community Building

• The Importance of Consumer Education in Sustainability

• Addressing Misconceptions in Sustainable Practices

• Jaspur’s Impact on Consumer Habits

The conversation dives into the challenges of establishing a new standard in the sportswear market, the importance of sustainable living, and how Jaspur is tackling the big issues through a community-driven approach. Gain insights into the potential of sustainable practices in everyday life and the power of community in fostering significant change.

About Elliot Chaves:

Elliot Chaves is an ex-Fashion designer turned creative director and founder of Jaspur, a sportswear marketplace that enables sustainable living through media and community.

Learn more about Elliot Chaves and Jaspur:

• www.hellojaspur.eco 

• https://www.linkedin.com/company/jaspur/

• https://www.instagram.com/hellojaspur/ 

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.