Welcome to the Buzzworthy Marketing Podcast, where we’re tackling one of the most persistent problems in the marketing world: the 5050 marketing paradox. Despite all the advancements in Technology and analytics, many businesses still don’t know where half of their marketing budget goes. Host Michael Bazzinski, also known as "Buzz," has spent the last 20 years helping companies solve this conundrum. In today’s episode, Buzz delves into three essential metrics that can transform your marketing from a guessing game into a reliable revenue engine. By focusing on unique website visitors, conversion rates, and average revenue per client, Buzz will show you how to break free from ineffective marketing practices and make data-driven decisions that boost your business. Whether you’re just starting or looking to refine your strategy, this episode is packed with insights to help you double your marketing ROI without spending more. So, if you’re ready to put an end to wasted marketing efforts and start growing your business, let’s dive in.
00:00 "Solving the 50/50 Marketing Paradox"
04:59 Three Core Metrics for Marketing Success
09:31 Optimizing Paid Traffic for Conversion
11:09 Boosting Revenue per Client
16:03 Effective Conversion Rate Tracking
18:35 CRM: Beyond Data, Enhancing Profits
20:41 Key Metrics for Marketing Success
🎯 Book a Complimentary Strategy Session – Get personalized guidance to bring your brand to life: https://buzzworthy.marketing/podcast
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About Our Business:
Welcome to Buzzworthy Integrated Marketing! We are dedicated to creating predictably profitable integrated marketing campaigns for service-based businesses.
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✅ Subscribe for more great content: www.youtube.com/@buzzworthymarketing
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💬 Business Inquiries: buzz@buzzworthy.biz
📚 Recommended Resources:
– Book 1: The Rule of 26 – https://www.amazon.com/Rule-26-Service-Based-Businesses-Doubling-ebook/dp/B0957QYM27/
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