Welcome back y’all 🍾 In this fun episode, I welcome back email marketing expert Liz Wilcox, who shares her journey from blogger to email marketing master 📧
Liz shares TONS of tips on the power of email marketing, actionable tips and tricks that will elevate your email game. 🙌
She explains the simplicity of the “Email Staircase” and how to transform followers into friends and ultimately into loyal customers. Liz also shares her unique experience on the hit TV show Survivor, drawing parallels between surviving on an island and thriving in business.
Whether you’re a seasoned email marketing pro or just starting, this episode is packed with insights that will inspire you to connect more authentically with your audience.
Grab a glass and tune in to learn how to keep your emails relatable, engaging, and effective 🥂
Connect with Liz here: https://lizwilcox.com
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Learn more and join us here: https://bubblesandbiz.co
I started my first entrepreneurial journey in 2007 with my husband. We decided to start an organic farm & micro-brewery in the Cascade Mountains of the Pacific Northwest.
During the seven years that we ran Acadian Farms & Brewery, I was in charge of all things marketing- everything from events, to social media to website design.
Learning + doing everything on my own, I created an SEO-friendly website that reached #1 on Google and utilized the power of social media and influencer outreach to get featured in prominent publications like The Oregonian, Portland Monthly and The Seattle Times, as well as popular craft beer blogs.
AND MY MISSION!
After closing our doors due to creating too much traffic (marketing works 😉), I wanted to take what I learned from the experience and help other small businesses. So I spent the next few years working at digital marketing agencies and expanded my marketing chops by learning the systems, tools and strategies implemented by agencies to achieve massive growth.
And that's what I'm sharing with you- knowledge from both sides! I truly wish that I had a step-by-step strategy to follow when we were growing our business, but there wasn't one.
When I'm not working, you can find me camping with my two kids, husband and rescue dog, running or drinking a glass of wine!
