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Candy MesserKey Takeaways for Entrepreneurs' Brand Awareness Campaigns with Robert Brill

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1. Key Takeaways for Entrepreneurs' Brand Awareness Campaigns with Robert Brill Candy Messer 34:59

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Let me tell you about my insightful guest today – Robert Brill, CEO of Brill Media, an award-winning media buying agency specializing in precision advertising. With over 20 years of experience, Robert is not only a Forbes Business Council member but also provides marketing insights to other major publications. In our casual conversation, Robert shares key takeaways for small business owners on effectively growing through marketing. He emphasizes having the right messaging before spending Money to amplify reach. We discuss how to achieve product-market fit by understanding target audience problems. Robert also advises on major advertising platforms like Google, Meta, LinkedIn, and TikTok. He explains how brand awareness campaigns, while not directly sales-driven, increase conversion rates long-term. Overall, Robert provides a wealth of practical tips for entrepreneurs to make better marketing decisions. I encourage you to listen to Robert's expertise in precision advertising and their success in growing a media agency. Let me know your key takeaways in the comments!   #SmallBusinessMarketing  #EntrepreneurialMarketing #BusinessGrowthStrategies  #MarketingTips  #AdvertisingInsights  #DataDrivenMarketing  #BrandBuilding  #DigitalMarketing101 #MarketingAgencyTips #CustomerCentricAdvertising 

Key Moments   
00:00:03 – Introduction to Robert Brill   
00:01:06 – Becoming an Entrepreneur   
00:02:47 – Key Insights for Business Growth   
00:06:49 – Product Market Fit   
00:13:07 – Advertising Platforms   
00:14:22 – Understanding Consumer Data and Advertising Platforms   
00:17:27 – Platform Recommendations for Advertising   
00:19:57 – Building Brand Awareness and Sales   
00:21:22 – Utilizing TikTok for Marketing   
00:23:49 – Marketing Strategies for Small Businesses   
00:28:23 – Importance of Finding the Right Agency   
00:29:43 – Role of an Agency   
00:32:21 – Offer and Contact Information   
00:33:58 – Marketing vs. Advertising  

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Candy Messer Profitability/Growth Advisor, Fractional COO

Candy Messer is a profitability advisor and Clockwork Fractional COO working with entrepreneurs to help them have successful businesses. Experienced in bookkeeping since 1998, Candy understands the stresses business owners face and offers customized services to meet their varying needs.

Her company energizes entrepreneurs by removing the burden of compliance tasks as well identifying issues preventing higher profitability. She also teaches business owners how to take a 4-week vacation and have the company run effectively without them. As a result of using her services, clients have peace of mind and the freedom to do what they love.

Candy is co-author of Business Success With Ease, Navigating Entrepreneurship, Maintain a Solid Mental Health, and Yes, God and is the host of the “Biz Help For You” podcast which can be found on YouTube, as well as multiple podcast channels.

Candy has been married since 1992 to her husband Garth and they have a son, daughter, son-in-law, and three grandsons. When not running her company, Candy enjoys reading, crocheting, baking sourdough bread, and spending time with friends and family.