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FDA’s proposal to use a ‘healthy’ symbol on package food has value, but more needs to be done

Fda Healthy Symbol Possible Designs1I’m fortunate that my first college degree included classes in nutrition. I learned the value of eating fruits and vegetables for health and avoiding junk food.

However, the recent debate on low-carb or a vegetarian diet, and dozens of spinoffs, has added confusion for the American public, and even me.

A recent proposal by the U.S. Food and Drug Administration to allow food companies to add the word “healthy” on their packaging has value, but doesn’t go far enough, in my opinion.

The FDA says more than 80 percent of people in the U.S. aren’t eating enough vegetables, fruit, and dairy, while most people also consume too much added sugars, saturated fat, and sodium.

The agency said the proposal is part of its ongoing commitment to helping consumers improve nutrition and dietary patterns to help reduce the burden of chronic disease and advance health equity.

Under the proposed definition, in order to be labeled with the “healthy” claim on food packaging, the products would need to: 

  • Contain a meaningful amount of food from at least one of the food groups or subgroups (e.g., fruit, vegetable, dairy, etc.) recommended by the dietary guidelines.
  • Adhere to specific limits for certain nutrients, such as saturated fat, sodium, and added sugars. The threshold for the limits is based on a percent of the daily value for the nutrient and varies depending on the food and food group. The limit for sodium is 10 percent of the daily value per serving, which is 230 milligrams per serving.

For example, a cereal would need to contain ¾ ounces of whole grains and contain no more than 1 gram of saturated fat, 230 milligrams of sodium, and 2.5 grams of added sugars. 

The FDA is also studying the development of a symbol that manufacturers could use to show that their product meets the “healthy” claim criteria. See the photo above for some examples of what a symbol could look like.

The FDA said in a statement:

The agency realizes that consumers are busy and, while shopping, may be seeking a quick way to identify and select healthy products. The updated ‘healthy’ claim, and potential symbol, together would act as quick signals to help consumers identify healthier food choices more easily.

Marion Nestle, retired professor and author of books about food politics, said the health claims on food packages aren’t about health, they’re about selling food products. Nestle said in a blog article:

This action is the latest in the FDA’s attempts to simplify food label information so it’s easier for consumers to identify healthier food choices. It is also an attempt to head off what food companies most definitely do not want: warning labels like those used in Chile, Brazil, and several other countries. These have been shown to discourage purchases of ultra-processed ‘junk’ foods, just as they were supposed to, a message understood even by children or adults who cannot read. No wonder food manufacturers will do anything to prevent their use.

The FDA’s plan is strong enough to exclude huge swaths of supermarket products from self-identifying as “healthy,” Nestle said. Products bearing the “healthy” symbol will have to contain real food and be low in saturated fat, salt, and sugar, as called for by federal dietary guidelines.

However, she said, the new rules won’t stop “healthy” products from being loaded with additives and artificial sweeteners, adding the FDA won’t require warning labels for unhealthy products, which work better than other symbols.

Nestle said these proposals are a marked improvement over the current situation, but the FDA could to more by looking into the idea of warning labels and defining the term “natural.”

The FDA is seeking feedback on its proposals. Comments can be made until Dec. 28 at Food Labeling: Nutrient Content Claims; Definition of Term “Healthy.

Originally Published on

Rita Robison Consumer & Personal Finance Journalist

For more than two decades, Rita R. Robison has been a consumer and personal finance journalist making her living by finding the best bargains, calling out the crooks, and advocating for regular people just like you and me. In that time, Robison has talked to so many people who feel like their money just isn’t getting them what they want, where they want to be, or the life they thought it would.

The purpose of her blog is to help you get what you want from your money. Robison covers financial goals, budgets, debt reduction, saving, smart choices for buying goods and services, and retirement planning. You’ll also find articles on safety, such as avoiding scams, looking out for rip off companies, and getting informed on the latest recalls.

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