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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed 

Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words. 
She brings creative ideas, practical tips, and decades of real-world experience to every conversation.
 
In her spare time, she loves to Travel, and take photos.

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#1098 Train Your Brain | Elizabeth Louis &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1098 Train Your Brain | Elizabeth Louis

Do you ever find yourself lying awake, thinking of all the things you need to do tomorrow? Elizabeth Louis, neuropsychology expert and mindset coach, has a solution. In this conversation  she breaks …

Do you ever find you…

Do you ever find yourself lying awake, thinking of all the things you need to do tomorrow? Elizabeth Louis, neuropsychology expert and mindset coach, has a solution. In this conversation  she breaks down why planning your day the night before is a game-changer, especially for high achievers who can’t seem to switch off.  Along the way she shares practical tools to stay focused, adapt to change, and, yes, finally get some good Sleep. Here are a few of her best tips:Plan Your Day Before Bed: Instead of running through tomorrow’s to-dos as your head hits the pillow, jot down three to five…

Listen · 10:42
#1097 Ai And Sales | Robert Downey &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1097 AI and Sales | Robert Downey

Sitting down with Robert Downey, CEO of Simply Be Found, I discovered a new way of looking at AI—not just as a marketing tool, but as a powerful sales ally. We dove into how AI can help small busine…

Sitting down with Ro…

Sitting down with Robert Downey, CEO of Simply Be Found, I discovered a new way of looking at AI—not just as a marketing tool, but as a powerful sales ally. We dove into how AI can help Small Businesses boost their local SEO, streamline social media efforts, and make the most of website content. Robert’s insights on AI’s role in digital marketing made me think back to the early days of the internet. Back then, businesses were just dipping their toes into the online world, figuring out how it all worked. Now, though, it feels like the pressure’s really on. With AI reshaping the entire l…

Listen · 11:43
#1096 Linkedin Images &Amp; Video &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1096 LinkedIn Images & Video

Some of the content that's doing really well on LinkedIn right now are the multi image posts putting together two or three related images and putting that in your feed like a carousel or just a collag…

Some of the content …

Some of the content that's doing really well on LinkedIn right now are the multi image posts putting together two or three related images and putting that in your feed like a carousel or just a collage really grabs the attention because it's different than the single images that everyone else is putting out there. Those multiple images allow you to tell a more complete story. The second thing that is dominating LinkedIn right now is video. Video, video. The beautiful thing is that you do not need to create video just for LinkedIn. You can use the same shorts that you're putting on YouTube and …

Listen · 1:15
#1095 Make Ai Your Friend | Kendra Corman &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1095 Make AI Your Friend | Kendra Corman

I had so much fun welcoming back Kendra Corman back to the show.  An accomplished marketing strategist whose insights are as practical as they are powerful. Kendra’s worked with everyone from small…

I had so much fun we…

I had so much fun welcoming back Kendra Corman back to the show.  An accomplished marketing strategist whose insights are as practical as they are powerful. Kendra’s worked with everyone from small businesses to global brands like Jeep, bringing her marketing expertise to a range of clients. Today, we dug into the ever-evolving world of AI and how it can be a real game-changer for social media and email marketing. Now, if you know me, you know my relationship with AI is complicated. I love the possibilities, but I’m a bit wary of giving up too much control, especially when it comes to my …

Listen · 11:38
#1094 Recession Proof Your Business | Matt Nettleton &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1094 Recession Proof Your Business | Matt Nettleton

If you've been around business as long as I have—or even half as long—you know the cycles are inevitable. There are highs, there are lows, and the real question is: how prepared are you for the do…

If you've been aroun…

If you've been around business as long as I have—or even half as long—you know the cycles are inevitable. There are highs, there are lows, and the real question is: how prepared are you for the downturns? That’s the heart of this conversation from my archive, with  than Matt Nettleton, a sales powerhouse and founder of DTB Sandler Training. Matt’s seen it all, from both the trenches and the boardroom, and he knows exactly how to help salespeople elevate their game. In fact, he’s the reason my own business took off years ago when he was my sales coach. Here are just a few of the key …

Listen · 13:23
#1093 Bad Prospects Make Terrible Customers . &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1093 Bad Prospects Make Terrible Customers .

If you are like me, you work hard to get a prospect. There's marketing to get them interested and usually a series of conversations and proposal before you close the sale. So when you have an interest…

If you are like me, …

If you are like me, you work hard to get a prospect. There's marketing to get them interested and usually a series of conversations and proposal before you close the sale. So when you have an interested prospect, it is hard to let go, but sometimes you should. Years ago I was approached by the marketing manager at a fairly large company looking to outsource some of their work to a smaller firm, like mine. He was very impressed with his credentials and the fact that he had this big company behind him. Right from the beginning of our conversation he began to throw the weight of his company aro…

Listen · 2:19
1092 Simple Facebook Advertising Tips | Carol Kabaale &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
1092 Simple Facebook Advertising Tips | Carol Kabaale

I had a chance to sit down with Facebook ad expert Carol Kabaale to demystify Meta's advertising platform. Whether you’re a social media newbie or someone who’s been burned by past ad campaigns, C…

I had a chance to si…

I had a chance to sit down with Facebook ad expert Carol Kabaale to demystify Meta's advertising platform. Whether you’re a social media newbie or someone who’s been burned by past ad campaigns, Carol offers practical advice on how to navigate the Meta algorithm and create ads that actually work. As an advocate for women entrepreneurs, Carol breaks it down step by step, making Facebook ads less intimidating and more accessible for business owners at any level. Start with What’s Already Working Carol’s first piece of advice is simple: look at your best-performing organic content and tu…

Listen · 11:05
#1091 Mentorship | Kate Bradley Chernis &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1091 Mentorship | Kate Bradley Chernis

In this episode from the archive, the topic is mentors, how to find one and how to be one. Why? Because even if we think that we're running our business' completely on our own it helps to have people …

In this episode from…

In this episode from the archive, the topic is mentors, how to find one and how to be one. Why? Because even if we think that we're running our business' completely on our own it helps to have people to turn to for advice and information. That is why I loved chatting with Kate Bradley Chernis,  about the transformative role of mentors in business. Kate’s journey—from rock-and-roll DJ to brand-building expert—has been guided by powerful mentorship insights that helped her stay true to herself while creating a company that maximizes social engagement. Here are a few key takeaways from our…

Listen · 11:19
#1090 Linkedin Newsletter &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1090 LinkedIn Newsletter

Are you taking advantage of the LinkedIn newsletter tool? If not, you're missing a huge opportunity. Sure, you've been creating newsletters for years and you have your audience. But there are people …

Are you taking advan…

Are you taking advantage of the LinkedIn newsletter tool? If not, you're missing a huge opportunity. Sure, you've been creating newsletters for years and you have your audience. But there are people you are connected to on LinkedIn who will never subscribe to your newsletter. By taking that same content and moving it to this platform, you have an opportunity to deliver your message to a much wider audience, connecting and engaging with an entirely different group of people. When you are using the LinkedIn newsletter tool your newsletter is delivered from LinkedIn. So you have that umbrella of…

Listen · 1:08
#1089 | From The Archive | Authenticity With Sasha Willis &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1089 | From the Archive | Authenticity with Sasha Willis

In this conversation from my archive, I discussed the power of authenticity with Sasha Willis.  In all her ventures, Sasha’s authenticity shines, proving that showing up as yourself is the key to a…

In this conversation…

In this conversation from my archive, I discussed the power of authenticity with Sasha Willis.  In all her ventures, Sasha’s authenticity shines, proving that showing up as yourself is the key to a resonant, successful brand. Here’s what she had to share on making authenticity your superpower:Consistency Across Platforms Sasha emphasizes that being your authentic self is not just simpler; it’s more sustainable. Whether it’s your website, social media, or face-to-face interactions, showing up consistently helps people know, like, and trust you—three essential ingredients for turni…

Listen · 10:43
#1089 Get Curious About Marketing | Emily Aborn &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1089 Get Curious About Marketing | Emily Aborn

Are you curious about the power of curiosity itself? If so, this conversation with Emily Aborn, an experienced copywriter, speaker, and podcast host, will draw you in. Emily shares her insights on the…

Are you curious abou…

Are you curious about the power of curiosity itself? If so, this conversation with Emily Aborn, an experienced copywriter, speaker, and podcast host, will draw you in. Emily shares her insights on the art of curiosity marketing—a strategy that builds intrigue by inviting people to wonder, engage, and connect deeper. In our interview, she unveils the process of creating content that is compelling, relatable, and keeps people coming back for more. Key Takeaways:Curiosity Marketing Defined: Emily describes curiosity marketing as the creation of a gap between what we know and what others are …

Listen · 11:24
#1087 Find The Yin To Your Yang &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1087 Find the Yin to Your Yang

I love running my own business, getting to do things “my way” … most of the time. But I learned that to be successful, I need to also listen to the opinions of others. Who are these “others?…

I love running my ow…

I love running my own business, getting to do things “my way” … most of the time. But I learned that to be successful, I need to also listen to the opinions of others. Who are these “others?” They are people who compliment my weaknesses and have skills to fill my blind spots. They are the Yang to my Yin. What Is Yin-Yang? With roots dating back to China in 1300 BCE, Yin-yang refers to a concept where opposite forces are seen as interconnected and counterbalancing. Together the two halves make a whole, and while one is mostly dark and the other is mostly light there is a little b…

Listen · 4:03
#1086 Start Your Business With One Step | Jeanne Omlor &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1086 Start Your Business With One Step | Jeanne Omlor

I had a great conversation about what it really takes to start a business and build it into something successful—even if the odds seem stacked against you. My guest Jeanne Omlor, went from being a 5…

I had a great conver…

I had a great conversation about what it really takes to start a business and build it into something successful—even if the odds seem stacked against you. My guest Jeanne Omlor, went from being a 54-year-old single mom in debt to a multi-seven-figure online business owner—all without spending a dime on ads! Key Takeaways: Take the First Step: Instead of getting overwhelmed by a to-do list, focus on the one thing you can do today to start moving forward. Jeanne calls it "getting your foot in the door." Focus on Revenue-Generating Actions: Before worrying about websites or business cards, p…

Listen · 11:32
#1085 Build Relationships On Linkedin &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1085 Build Relationships On LinkedIn

Let’s face it, people buy from people, and those connections don’t just happen by magic. When it comes down to closing, people buy from people.  So before you can make a sale, you almost always n…

Let’s face it, peo…

Let’s face it, people buy from people, and those connections don’t just happen by magic. When it comes down to closing, people buy from people.  So before you can make a sale, you almost always need a relationship.  In B2B sales one of the best places to build that relationship is on LinkedIn.   Relationship pro, Janice has some seriously smart (and surprisingly simple) strategies to share that will take your networking game to the next level. She believes LinkedIn is underutilized by many sales professionals, who miss the opportunity to make quality connections by interacting authenti…

Listen · 11:10
#1084 - A Little Feedback, Please &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1084 – A Little Feedback, Please

I've been podcasting for 15 years. And in the early days of the show, I experimented with a lot of different formats.. But I have to admit over the last few years, I've kind of fallen into a rut. And …

I've been podcasting…

I've been podcasting for 15 years. And in the early days of the show, I experimented with a lot of different formats.. But I have to admit over the last few years, I've kind of fallen into a rut. And when I look at my listener data, it shows. So it's time to shake it up a little bit with  feedback from you. What would you like to hear? What would get you excited about another episode of more than a few words in your feed? DM me on any social platform, drop me a note at hello@morethanafewords.com or take a minute to complete this  survey https://lp.constantcontactpages.com/sv/AWHOIJ0/MTFW

Listen · 1:05
#1083 Take Your Advertising Outdoors | Charlie Riley &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1083 Take Your Advertising Outdoors | Charlie Riley

 Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets, but Charlie breaks down how businesses of all sizes can benefit from this…

 Many small busines…

 Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets, but Charlie breaks down how businesses of all sizes can benefit from this often-overlooked channel. We talked about the creative flexibility of outdoor advertising—it’s not just billboards! From wrapping cars to printing ads on pizza boxes, the opportunities to grab attention in unique ways are endless. And here’s the best part—outdoor advertising is measurable. Gone are the days when you'd throw an ad out into the world and hope for the best. With today’s to…

Listen · 12:31
#1082 Bring A Little Personality To Your Business &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1082 Bring a Little Personality to Your Business

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality. Guest Naomi Gora talk…

I have often been to…

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality. Guest Naomi Gora talks about the  importance of including ourselves in our business strategy. So many business schools teach us to get to know our ideal customers and competitors but none that I’ve seen start the process of looking at ourselves first – how can our businesses thrive based on what works for us as well as our customers. Yes, your business has a personality, and how you understand and align with it c…

Listen · 11:36
#1081 Who Are Your Best Three Clients? &Raquo; Mtfw 2023 Relaxed Cover Uy52Uw
#1081 Who are Your Best Three Clients?

If you've been in business for any length of time, what I want you to do is answer a simple question. If you could only work with three clients, who would it be? Go back, look at all of the companies …

If you've been in bu…

If you've been in business for any length of time, what I want you to do is answer a simple question. If you could only work with three clients, who would it be? Go back, look at all of the companies that you've worked with, all the people you've worked with, and pick your top three.It's not easy because there might be lots of favorites. When you narrow it down and you identify those three customers, because of the projects that you did with them, because of who they were, or how you worked together whether you realize it or not, you've identified your niche.  This is your your sweet spot…

Listen · 1:16

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