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Let’s face it, people buy from people, and those connections don’t just happen by magic. When it comes down to closing, people buy from people.  So before you can make a sale, you almost always n…

Let’s face it, peo…

Let’s face it, people buy from people, and those connections don’t just happen by magic. When it comes down to closing, people buy from people.  So before you can make a sale, you almost always need a relationship.  In B2B sales one of the best places to build that relationship is on LinkedIn.   Relationship pro, Janice has some seriously smart (and surprisingly simple) strategies to share that will take your networking game to the next level. She believes LinkedIn is underutilized by many sales professionals, who miss the opportunity to make quality connections by interacting authenti…

I've been podcasting for 15 years. And in the early days of the show, I experimented with a lot of different formats.. But I have to admit over the last few years, I've kind of fallen into a rut. And …

I've been podcasting…

I've been podcasting for 15 years. And in the early days of the show, I experimented with a lot of different formats.. But I have to admit over the last few years, I've kind of fallen into a rut. And when I look at my listener data, it shows. So it's time to shake it up a little bit with  feedback from you. What would you like to hear? What would get you excited about another episode of more than a few words in your feed? DM me on any social platform, drop me a note at hello@morethanafewords.com or take a minute to complete this  survey https://lp.constantcontactpages.com/sv/AWHOIJ0/MTFW

 Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets, but Charlie breaks down how businesses of all sizes can benefit from this…

 Many small busines…

 Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets, but Charlie breaks down how businesses of all sizes can benefit from this often-overlooked channel. We talked about the creative flexibility of outdoor advertising—it’s not just billboards! From wrapping cars to printing ads on pizza boxes, the opportunities to grab attention in unique ways are endless. And here’s the best part—outdoor advertising is measurable. Gone are the days when you'd throw an ad out into the world and hope for the best. With today’s to…

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality. Guest Naomi Gora talk…

I have often been to…

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality. Guest Naomi Gora talks about the  importance of including ourselves in our business strategy. So many business schools teach us to get to know our ideal customers and competitors but none that I’ve seen start the process of looking at ourselves first – how can our businesses thrive based on what works for us as well as our customers. Yes, your business has a personality, and how you understand and align with it c…

If you've been in business for any length of time, what I want you to do is answer a simple question. If you could only work with three clients, who would it be? Go back, look at all of the companies …

If you've been in bu…

If you've been in business for any length of time, what I want you to do is answer a simple question. If you could only work with three clients, who would it be? Go back, look at all of the companies that you've worked with, all the people you've worked with, and pick your top three.It's not easy because there might be lots of favorites. When you narrow it down and you identify those three customers, because of the projects that you did with them, because of who they were, or how you worked together whether you realize it or not, you've identified your niche.  This is your your sweet spot…

Everybody loves a getaway, and retreats offer the perfect opportunity to renew, refresh, and learn something new. But what if you're a coach or consultant looking to host a retreat? How do you package…

Everybody loves a ge…

Everybody loves a getaway, and retreats offer the perfect opportunity to renew, refresh, and learn something new. But what if you're a coach or consultant looking to host a retreat? How do you package your knowledge and skills into a transformative experience that draws in your ideal clients?  Michelle Perad, an intuitive guide, consultant, and founder of Multi-Dimensional Leaders (MDL) shared her expert tips on planning a successful retreat that’s not only impactful but also a five-figure opportunity. Collaborate to Share Costs and Expertise Planning a retreat can feel overwhelming, espec…

 In this encore episode I sat down with Lewis Dalton, a copywriting pro and co-founder of Pine, to dig into the magic behind writing copy that actually converts. Lewis shares some fantasti…

 In this…

 In this encore episode I sat down with Lewis Dalton, a copywriting pro and co-founder of Pine, to dig into the magic behind writing copy that actually converts. Lewis shares some fantastic, down-to-earth advice about finding the sweet spot between short-term and long-term benefits in your messaging, how to blend emotion and logic to really hook your audience, and why getting specific with your target market matters more than ever. Whether you’re working on sales funnels or just trying to write better emails, you will find some  great tips to help you turn prospects into custome…

I am a LinkedIn junkie, but unlike people with other addictions, I'm not looking for a 12-step program to cure me of my habit because I think LinkedIn is healthy for my business. Instead, what I've do…

I am a LinkedIn junk…

I am a LinkedIn junkie, but unlike people with other addictions, I'm not looking for a 12-step program to cure me of my habit because I think LinkedIn is healthy for my business. Instead, what I've done is developed a six-step process that allows me to simplify content creation and improve the quality of the content I'm creating. The six steps are easy. Define your objective. Figure out why you're really on LinkedIn and what you can realistically accomplish. Build out your profile and becoming someone people want to get to know. Identify who your target audience really is and getting laser foc…

This time of year, we always start thinking about the holidays and holiday marketing.  That's why I was so excited to chat with Caroline Balinska on holiday marketing.  Here are 5 key points from my…

This time of year, w…

This time of year, we always start thinking about the holidays and holiday marketing.  That's why I was so excited to chat with Caroline Balinska on holiday marketing.  Here are 5 key points from my conversation with CarolinePlan in advance: One of the biggest mistakes businesses make is not planning holiday campaigns early enough. Starting at least three months in advance to set up social media posts, emails, and design imagery is not too earlyFocus on relevant holidays: Not all holidays are relevant to every business. It's important to pick holidays that align with your products. For …

FROM MY ARCHIVE - In this conversation I asked the question  “Why should I write a book?” Let's face it writing a book may seem overwhelming, especially if you don’t think of yourself as an aut…

FROM MY ARCHIVE - In…

FROM MY ARCHIVE - In this conversation I asked the question  “Why should I write a book?” Let's face it writing a book may seem overwhelming, especially if you don’t think of yourself as an author. But my guest, Kim Thompson-Pinder, overcame her own challenges to become an author and publisher, shares her insights into why a book can be a game-changer for entrepreneurs. Here are some key takeaways from our conversation: Credibility and Authority: Being an author gives you instant credibility. As Kim shared, "Authors are seen as experts," even if that’s not always true in reality. Perc…

One of the questions that I get asked on a regular basis is, what's the best marketing platform? Where should I be spending my limited marketing dollars and time? And every time I hear that question, …

One of the questions…

One of the questions that I get asked on a regular basis is, what's the best marketing platform? Where should I be spending my limited marketing dollars and time? And every time I hear that question, I think about something my boss said to me way back in my corporate days. Rick told me  a mediocre idea executed well would outperform a brilliant one executed poorly every single time. And I really took that message to heart.  It has been the basis of my marketing through my whole career.  So my advice to you as you're trying to find that one perfect platform, stop! Stop looking for the one pe…

Your Website: More Than Just Pretty – It’s a Salesperson That Never Sleeps Your website isn’t just a pretty face for your business. Done right, it’s a 24/7 salesperson, constantly working to a…

Your Website: More T…

Your Website: More Than Just Pretty – It’s a Salesperson That Never Sleeps Your website isn’t just a pretty face for your business. Done right, it’s a 24/7 salesperson, constantly working to attract and convert leads even when you’re not. But how do you make sure your website pulls its weight? I sat down with **Lori Highby**, owner of Keystone Click, to get to the bottom of what makes a website not only visually appealing but also a powerful sales tool. Here are some key takeaways: Speak to Your Customer’s Pain Your website’s primary job is to solve your customer’s problem. Lo…

From my archive, a great conversation with Denise Praul If a prospective customer is introduced to you by someone they trust, you're far more likely to close that sale than if they stumbled upon you o…

From my archive, a g…

From my archive, a great conversation with Denise Praul If a prospective customer is introduced to you by someone they trust, you're far more likely to close that sale than if they stumbled upon you on Google. That’s the beauty of referral marketing, and it goes beyond traditional word of mouth. But how do you create a system that consistently brings in high-quality referrals? That’s what this conversation is all about. 1. Referrals = Borrowed Trust When someone is referred to you, you’re borrowing the reputation of the person who made the referral. This is a game-changer because the new…

We often get advice about how we should interact and engage on social media. You need to be subtle. Don't be too pushy. Don't jump to offering your product and services right away. That is all good ad…

We often get advice …

We often get advice about how we should interact and engage on social media. You need to be subtle. Don't be too pushy. Don't jump to offering your product and services right away. That is all good advice. I would never want to walk into a networking event and start talking to the very first person I meet about how I can help them without finding out a little bit about them. But, sometimes that advice to be subtle takes us in the wrong direction. We're so careful not to promote our product or services that people don't know what it is we really do. I know I can be guilty of this and so today I…

Loved chatting with Helene Gidley, founder of A2 Agile Incorporated, about how an an agile approach can help small business owners stay organized, adapt to change, and avoid Burnout. Here are a few ke…

Loved chatting with …

Loved chatting with Helene Gidley, founder of A2 Agile Incorporated, about how an an agile approach can help small business owners stay organized, adapt to change, and avoid burnout. Here are a few key takeaways:Agile is about visibility and adaptability: Helene emphasizes the importance of making your work visible and breaking it into small, manageable chunks. This allows you to respond to changes quickly and see progress incrementally.Keep tasks visible: She suggests using physical tools like sticky notes to keep tasks front and center. This old-school method helps you stay focused and …

One of the things I love about having a podcast for 15 years, is my archive.  Buried in there are hundreds and hundreds of amazing conversations that I want to share with my current audience This con…

One of the things I …

One of the things I love about having a podcast for 15 years, is my archive.  Buried in there are hundreds and hundreds of amazing conversations that I want to share with my current audience This conversation from early 2020 with Dr. Yamilette Willams  ( Dr. Yam) is a great example. Here are the key takeaways from my interview  on communication styles: Dr. Yam identifies four main communication styles, which are divided into two categories: outgoing vs. reserved and people-oriented vs. task-oriented. These include:D (Dominant): Outgoing and task-oriented. I (Influential): Outgoing and pe…

I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I’m ready to face the world. So when I was in Italy a few weeks ago I was worried that the little cu…

I am a serious coffe…

I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I’m ready to face the world. So when I was in Italy a few weeks ago I was worried that the little cup of cappuccino they put in front of me wouldn’t be enough. Funny thing, it was.  The rich full flavor satisfied my coffee taste requirement and that expresso packed a powerful punch.  So as I sipped my little cup of cappuccino it occurred to me there was an important lesson in that cup. It was a lesson that applied to life and business. It isn’t about quantity. It’s about quality. When it…

If you're a player in the digital space today, you need to know what it takes to get the attention of Google and encourage them to drive people to your website. To dive into this topic, I invited Barb…

If you're a player i…

If you're a player in the digital space today, you need to know what it takes to get the attention of Google and encourage them to drive people to your website. To dive into this topic, I invited Barb Davids, founder of Compass Digital Strategies, to join me. She started our conversation by emphasizing that small business owners shouldn't panic when they hear about changes in Google's algorithm. The digital landscape is constantly evolving, but immediate drastic actions are unnecessary. Patience is key. Here are a few more tips from that conversation . The S.W.E.E.T. Framework:…