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“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, …

“I really believe …

“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and people should invest in, and not have it be an afterthought. If you think about what people invest in personal branding and visual branding aesthetics, website branding and then, oh, ‘I want to start a podcast.’ And they never even consider that that’s an extension of all of that other investment that you’…

“So put on some good music, especially music with a very steady beat. Every time you have focus, yeah, every time that beat goes, it drips a little bit of dopamine. So that’s another reason why we…

“So put on some go…

“So put on some good music, especially music with a very steady beat. Every time you have focus, yeah, every time that beat goes, it drips a little bit of dopamine. So that’s another reason why we also can support people with, with their gait, like with walking because we need that little bit of drip of dopamine when we walk. It actually naturally happens. But for people that have a challenge with that, like for Parkinson’s, maybe a Stroke, that gets affected. So if we have a very steady beat, boom, boom, every little bit, dopamine drips, and it actually helps to regulate our system and …

“I had a client in the practice that they, well, what they said is, ‘I am disabled because of Mental Health and PTSD symptoms, and music Therapy’s helping me work through many issues very direct…

“I had a client in…

“I had a client in the practice that they, well, what they said is, ‘I am disabled because of mental health and PTSD symptoms, and music therapy’s helping me work through many issues very directly in a way that years of talk therapy hasn’t been able to touch.’ For this individual, they had been through years of talk therapy, and for some people, that is very valuable and very helpful, myself included. But like myself, I had to start with music therapy first because it just accesses the brain in a different way. It accesses the body in a different way than just talking.” – Noel An…

“I agree that humans will always want to work with humans and that we’re gonna always favor it in a lot of ways, especially because of the spontaneity, the creativity, the vibe. Kids love to use t…

“I agree that huma…

“I agree that humans will always want to work with humans and that we’re gonna always favor it in a lot of ways, especially because of the spontaneity, the creativity, the vibe. Kids love to use the word vibe, but we want the vibe and AI doesn’t have the vibe. Kids are really good at detecting AI, really good at it…. They pick it out way before their parents. So they’re really tuned into it. So I think that’s what’s going to keep it at bay in terms of being a true creative tool for really a long time.” – Sean Savage This episode is the second half of my Clubhouse discussion …

“With AI coming along, I sort of look at more things being added into the workflow over the last year or so. A lot of it is, like, transcription, but also, ‘how are we gonna title the podcast?’ …

“With AI coming al…

“With AI coming along, I sort of look at more things being added into the workflow over the last year or so. A lot of it is, like, transcription, but also, ‘how are we gonna title the podcast?’ Show notes being written, I’m a little bit leery of, but it is used to assist in the process to write better show notes. So, I think for a long time, a lot of people have skipped over that, and AI has allowed us to write better show notes. That doesn’t mean copy-and-paste them in because AI is not... AI is, it’s an absolutely horrible writer. And I think one of the things that, I know this w…

“We typically think about music as a listening experience, playing an instrument, dancing. And I think that’s like a narrow view of seeing, of looking at this concept of music. And that was one of…

“We typically thin…

“We typically think about music as a listening experience, playing an instrument, dancing. And I think that’s like a narrow view of seeing, of looking at this concept of music. And that was one of the inspirations. What I wanted to do in this book was to show that there’s another way of thinking about music that’s completely different from this, let’s say, three main ways we think about music. So if you step a little bit outside these traditional associations we have with what music is, you can find that, as we talked about, sound can affect plant development, it can influence the gr…

“When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste mor…

“When I started re…

“When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste more bitter or wine have a more full body. So I said, well, I love chocolate, and I stumbled across a food chocolate factory in the middle of Madrid. And I said, well, let’s try it. If there’s so much research on all these other things, let’s see if there’s also something that can happen with chocolate.” – Pavle Marinkovic This episode’s guest is a psychologist with a master’s degree…

“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and it’s right there in front of them as long as they’re willing to go a…

“Essentially, what…

“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and it’s right there in front of them as long as they’re willing to go and get it. There is no gate, right? There’s no gatekeeper. There’s nothing that you have to do or have, and there’s no one you have to know. It’s really just about being willing, and being willing to learn the ropes and do the work. – Nismah Osman This episode is the second half of my conversation with sync licensing expert and Music Licensing Mastery founder Nismah Osman as we discuss …

“I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you know, they could tell I was a kid who had no idea what I was doing but was obviously p…

“I think people ju…

“I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you know, they could tell I was a kid who had no idea what I was doing but was obviously passionate about music. I do remember one guy, though, telling me to make sure I went to college for something other than music and, at the time, I was like, ‘Okay, I’ll consider that.’ But he was really telling me, like, ‘I don’t know if you have what it takes.’ But I didn’t follow his advice. I ended up going to school for music, which I still am trying to figure out was a good or b…

“That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve s…

“That’s the big …

“That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve seen that a thousand times, how these great sounds are made, and then, after a few months, a week, it’s kind of like what happened? It’s just disappeared.’” – Simon Kringel This episode is the second half of my conversation with producer, sound designer, and co-founder of the sonic branding agency Unmute as we talk about the things to consider when building a sonic brand, what sets Europ…

“I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes... That was actually the whole reason why we formed Unmute, because we th…

“I think we’ve a…

“I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes... That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here and help brands understand the importance of this and the impact it has.’" – Simon Kringel This episode’s guest is the Sonic Director and co-founder of Unmute. He began his career composing and producing music for bands and artists, and, later on, for TV and advertising. In 2014, he joined Chimney, a global creation agency, and soon became their…

“AI, at least right now, is really adept at iteration, but not so adept at Innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at…

“AI, at least righ…

“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” -- Steve Keller This episode is the second half of my conversation with audio researcher, creative consultant, and Sonic Strategy Director for SXM Media Steve Keller, as we talk about how algorithmic data is revolutionizing research, how the pandemic changed the way we relate to music and …

“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve ac…

“We should be hear…

“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with those communities at the same time, without having any negative impacts on your ad’s favorability or effectiveness.” -- Steve Keller This episode’s guest is the Sonic Strategy Director for Studio Resonate, SiriusXM Media’s in-house, audio-first…

“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep …

“For all of us, we…

“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad on the brink of fear and concern and Anxiety by fireside chats over the radio during the war. And we still look to our presidents today, President Bush during 9/11, was able to speak to the audience through that bullhorn with that famous clip there to be able to say what he had to say. President Lincoln with his 272-word Gettysburg address was able to come and heal the nat…

“Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of Entertainment, both as an entertainer and as the c…

“Early on in that …

“Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of entertainment, both as an entertainer and as the consumer. The only products they have are descriptive videos on Netflix or something like that. And so they can’t get the exact same experience as the sighted world when they’re dealing with forms of entertainment. So we shifted our focus to the blind and visually impaired market, both as people who could assist us in making these audio dramas, our stories, more original, as well as sound-desig…

“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you feel that something’s odd, just pause for a second and ask yourself what exactly is o…

“It’s definitely…

“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you feel that something’s odd, just pause for a second and ask yourself what exactly is off. Is it the music? Is it the feeling? Is it, is there a physical need? Like, literally just pause it for a second and ask yourself this question. And it’s important, but not a lot of us are used to it.” -- Anna Bohuslavska This episode is the second half of my conversation with transformation coach and inner guide Anna Bohuslavska as we discuss how both positive and negative emotions can be…

“If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and o…

“If you play on an…

“If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and over again. And it could be that the melody changes while your emotion changes. It can be that, just the speed of the melody will change. But basically, you will have your own melody, and it’s interesting to see how it evolves through the time.” -- Anna Bohuslavska This episode’s guest is a transformational coach and inner guide who’s helping women bring joy and fulfillment to their everyd…

“Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to…

“Social media, if …

“Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to Instagram with an expectation, they go to YouTube with an expectation, they open up your audio podcast with an expectation of a more immersive experience. So there’s different ways and there’s different ways that you need to be putting your information in the post. And so you can’t just take something that somebody gives you and just, that’s the same content that goes into TikTok, into In…