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“I am a huge advocate for trailers for podcasts for a number of reasons. I can talk about the marketing aspects of it, but first, let’s do the content. So, I think they should be short. And the re…

“I am a huge advoc…

“I am a huge advocate for trailers for podcasts for a number of reasons. I can talk about the marketing aspects of it, but first, let’s do the content. So, I think they should be short. And the reason I say I think, even though I claim to be an authority on this topic, is because there is no right and there is no wrong. You can do whatever the hell you want and that’s the beauty of podcasting. However, I think that they should be between thirty seconds and ninety seconds, something quick to whet the appetite of a potential listener. Bare bones, what they should say is your name, your sho…

“Yeah, for me personally, I love anything that tells me... I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they�…

“Yeah, for me pers…

“Yeah, for me personally, I love anything that tells me... I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they’re like, ‘Let’s talk about broccoli.’ And then they’re like, ‘Let’s talk about cement.’ And then the next episode is, ‘Let’s talk about neon.’ And I just love that. Maybe they do the history of it. Maybe they weave in the person who discovered neon. Can you discover neon? I think you can, because it’s on the periodic table of elements. Might need to be manipulated. Either wa…

“Sound is probably one of the most prevalent things that we focus on with our children at Operation Smile. And you know, they’re so thankful that they have, they work as hard on their homework for…

“Sound is probably…

“Sound is probably one of the most prevalent things that we focus on with our children at Operation Smile. And you know, they’re so thankful that they have, they work as hard on their homework for speech Therapy as they do in school, right? And, you know, as both of us sort of being maybe teased and bullied in school, maybe we were actually, excited about doing our homework. And maybe we did study a little bit harder, and we did our homework. These kids are amazing pupils when they know that they’re getting this free therapy to help optimize their speaking, and then you go back a year la…

“Anyone who needs surgery around the world will be able to do it and get it and survive from it. And we’re making significant impacts by delivering cleft surgery care and by educating and training…

“Anyone who needs …

“Anyone who needs surgery around the world will be able to do it and get it and survive from it. And we’re making significant impacts by delivering cleft surgery care and by educating and training more and more people each week. The numbers just increase and we’re about to... launch something very special as this podcast is being aired, where we’re going to really build and strengthen one hundred district hospitals around the world.” – Mark Climie-Elliott This episode’s guest is the CEO and Chief Smile Officer of Operation Smile Canada Foundation. Operation Smile is one of the w…

Artificial Intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not …

Artificial intellige…

Artificial intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not this one). Every aspect of our lives has been touched by AI in one way or another, and that’s particularly true for sound. While many podcasters, including some of my guests, now use AI tools for research and sound editing, it’s also front and center in sound, from cloning voices to writing its own songs. Royalty-free music is already starting to give way to copyright-free AI music, and a vari…

“It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago with why people don’t have their own song brand or why they don’t do that, becau…

“It’s interestin…

“It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago with why people don’t have their own song brand or why they don’t do that, because all of my clients are early adopters. It takes courage, right? Even back in the days when I was doing it, I called it the theme shop, where we would come in and do it, write a song for the organization as a team building thing. And I can’t tell you the number of times I talked to a CEO and they’re like, ‘Oh, this is such a great idea.’ And they’d phone me back an hour later and say, �…

“Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, …

“Yeah, so I starte…

“Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, you know, they would hear the song again. And so there was this audio consistency that also had the effect of lifting the person, the speaker themselves. They would say to me, you know, ‘When I walk on stage to my own song, it’s like, I don’t show up small. This is who I have to be to walk on stage to like, mind switch, I’m ready to fly.’ Right? And they’re, you know, they are making t…

“Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling n…

“Don’t just prod…

“Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, and it’s consistent across touchpoints. But then when it comes to the sound, they don’t apply exactly the same rationality. And it’s just because we haven’t had the data that supports it. But now that we do, we can push it into the marketplace and hopefully start to support a very different decision-making pr…

“Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic…

“Does that sound l…

“Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic human responses, we can tell. And what’s fascinating to me is even after we told people which voice was which, they still couldn’t tell the difference between two voices. Um, but again, on a subconscious basis, they could. And so it’s just a fascinating piece of research that, uh, is definitely time-boxed, right? I think these voice generators will get better in quality.” – Joe SauerThi…

“What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, yeah, let’s get those spaceships in there, I ne…

“What I did is als…

“What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, yeah, let’s get those spaceships in there, I need to do spaceships. And it was fun, I’ll be honest. My wife hated it. When she was in the car with me, she was like, ‘Hey, everybody’s looking, please. No, no, everybody’s looking at us.’ But then when I really started releasing the product to the market, giving the first MVPs or prototypes to testers, to influencers, and had the first customers, paying customers, I got the feedback, li…

“There are a few perspectives from which you can see this. One would be you pay a premium price for a premium car or premium product in general. So basically, if you just look at the numbers, you pa…

“There are a few p…

“There are a few perspectives from which you can see this. One would be you pay a premium price for a premium car or premium product in general. So basically, if you just look at the numbers, you pay for people like me at BMW, now doing this. But then also what you mentioned, you’re buying a premium product, you’re expecting a premium experience. And obviously sound, it can be, you can relate this to every field or to every part of the car. You want a premium experience. Means every part, every piece of the experience or of the car, so to say, somebody needs to put some brain into it.”…

“It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music with them. But they’re not allowed to have electronic devices, like, they can’t bring a…

“It’s just the w…

“It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music with them. But they’re not allowed to have electronic devices, like, they can’t bring a phone. And my son was, like, ‘Oh, I’ll just take my phone.’ And I’m like, ‘No, you don’t understand, like, you’re not going to have internet.’ And they’re like, ‘Well, how do I get the music from, like, Spotify, like, on my phone?’ I’m like, ‘You can’t without internet.’ And just the whole concept, like, you used to carry a record or even a cassette or a CD, and it w…

“I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, moving his bows, you know, the camera was like pa…

“I can go back to …

“I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, moving his bows, you know, the camera was like panning around him. And I got to the end of that scene, and, like, he lifts his bow up, and I started clapping in the theater. And I realized that that film had just totally taken me out of the movie theater and put me in, like, a concert hall. And I was like, ooh, I want to do that. I want to basically use sound to bring people to another world, and I pretty much at sixteen decided I wanted to be a…

“So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the o…

“So what we found …

“So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to gather there, but they didn’t have anywhere inside the store to gather and sit down. Everyone sat down on the sidewalk and hung out outside. So that’s what gave us the idea, why don’t we have it we could build the community inside and everyone did feel like family, and it was a place that everyone could actually say hi to one another, righ…

“For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a singer that’s produced it. And she always th…

“For example, like…

“For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a singer that’s produced it. And she always thinks about that casino, you know, she doesn’t gamble, but every time she hears that song, it goes back to that feeling like, oh yeah, it’s about the good time. It’s about, you know, gambling, right? So now we’re moving to association. So, the sound has a lot of association to, um, that, to that ‘expectation’ or the actual experience itself.” – Howard Lim This episode’s guest is …

“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the…

“It’s one of the…

“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the Education could be some of the best you’ve ever seen.’ And they’re like, ‘Oh, okay. I hear that all the time.’ It’s like, no, no, no. People prepare all year to showcase what they’ve got at Podfest. So, it is an embarrassment of riches, which I’m really blessed that, I would say, 90%, you know, you can’t hit a hundred all the time, but I would say nine out of ten are just stella…

“So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started, like, paying attention in 2013, um, the summer of 2013. I really got heavily in podcasting ‘ca…

“So I got involved…

“So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started, like, paying attention in 2013, um, the summer of 2013. I really got heavily in podcasting ‘cause I saw the opportunity and what it could do for people. And like you said, I love voice. It’s a much more nuanced form of communication, but it’s so profound ‘cause, right now, um, even today, even though I think people should have a video component of some sort, when you look at people’s stats, the people that listen to audio are much more engaged in that show than the people that watc…

“All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to l…

“All right, so thi…

“All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from the get-go, then they’re thinking about the audio brand as part of the campaign’s messaging, and that is not what you want to do. So number five is think of your audio branding as part of your brand’s equity and part of your brand’s identity, and do not plan your audio branding around your campaign message. Be…

“That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the moo…

“That’s right, y…

“That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized to this brand, that it only works for this brand.” – Jon Brennan This week’s guest is a lifelong audio producer who loves to help brands communicate effectively through sound. He regularly produces voiceover and sound design for brands like Tide, Downy, Cascade, Henkel, Dell computers, and more, and he’s led th…

“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good quality audio, good editing, and it’s got to have enough interesting information that people want…

“It’s got to loo…

“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good quality audio, good editing, and it’s got to have enough interesting information that people want to talk about what they heard or they have a pivotal moment or an a-ha or it changes their life. So, and that again is why I am so incredibly passionate about podcasting and just, in general, because, I don’t know if I’ve ever shared this with you, but listening to a podcast literally did change my life with a medical condition that I had.” – Traci DeForge This episode is the second half…

“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, …

“I really believe …

“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and people should invest in, and not have it be an afterthought. If you think about what people invest in personal branding and visual branding aesthetics, website branding and then, oh, ‘I want to start a podcast.’ And they never even consider that that’s an extension of all of that other investment that you’…

“So put on some good music, especially music with a very steady beat. Every time you have focus, yeah, every time that beat goes, it drips a little bit of dopamine. So that’s another reason why we…

“So put on some go…

“So put on some good music, especially music with a very steady beat. Every time you have focus, yeah, every time that beat goes, it drips a little bit of dopamine. So that’s another reason why we also can support people with, with their gait, like with walking because we need that little bit of drip of dopamine when we walk. It actually naturally happens. But for people that have a challenge with that, like for Parkinson’s, maybe a Stroke, that gets affected. So if we have a very steady beat, boom, boom, every little bit, dopamine drips, and it actually helps to regulate our system and …

“I had a client in the practice that they, well, what they said is, ‘I am disabled because of Mental Health and PTSD symptoms, and music therapy’s helping me work through many issues very direct…

“I had a client in…

“I had a client in the practice that they, well, what they said is, ‘I am disabled because of mental health and PTSD symptoms, and music therapy’s helping me work through many issues very directly in a way that years of talk therapy hasn’t been able to touch.’ For this individual, they had been through years of talk therapy, and for some people, that is very valuable and very helpful, myself included. But like myself, I had to start with music therapy first because it just accesses the brain in a different way. It accesses the body in a different way than just talking.” – Noel An…

“I agree that humans will always want to work with humans and that we’re gonna always favor it in a lot of ways, especially because of the spontaneity, the creativity, the vibe. Kids love to use t…

“I agree that huma…

“I agree that humans will always want to work with humans and that we’re gonna always favor it in a lot of ways, especially because of the spontaneity, the creativity, the vibe. Kids love to use the word vibe, but we want the vibe and AI doesn’t have the vibe. Kids are really good at detecting AI, really good at it…. They pick it out way before their parents. So they’re really tuned into it. So I think that’s what’s going to keep it at bay in terms of being a true creative tool for really a long time.” – Sean Savage This episode is the second half of my Clubhouse discussion …

“With AI coming along, I sort of look at more things being added into the workflow over the last year or so. A lot of it is, like, transcription, but also, ‘how are we gonna title the podcast?’ …

“With AI coming al…

“With AI coming along, I sort of look at more things being added into the workflow over the last year or so. A lot of it is, like, transcription, but also, ‘how are we gonna title the podcast?’ Show notes being written, I’m a little bit leery of, but it is used to assist in the process to write better show notes. So, I think for a long time, a lot of people have skipped over that, and AI has allowed us to write better show notes. That doesn’t mean copy-and-paste them in because AI is not... AI is, it’s an absolutely horrible writer. And I think one of the things that, I know this w…

“We typically think about music as a listening experience, playing an instrument, dancing. And I think that’s like a narrow view of seeing, of looking at this concept of music. And that was one of…

“We typically thin…

“We typically think about music as a listening experience, playing an instrument, dancing. And I think that’s like a narrow view of seeing, of looking at this concept of music. And that was one of the inspirations. What I wanted to do in this book was to show that there’s another way of thinking about music that’s completely different from this, let’s say, three main ways we think about music. So if you step a little bit outside these traditional associations we have with what music is, you can find that, as we talked about, sound can affect plant development, it can influence the gr…

“When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste mor…

“When I started re…

“When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste more bitter or wine have a more full body. So I said, well, I love chocolate, and I stumbled across a food chocolate factory in the middle of Madrid. And I said, well, let’s try it. If there’s so much research on all these other things, let’s see if there’s also something that can happen with chocolate.” – Pavle Marinkovic This episode’s guest is a psychologist with a master’s degree…

“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and it’s right there in front of them as long as they’re willing to go a…

“Essentially, what…

“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and it’s right there in front of them as long as they’re willing to go and get it. There is no gate, right? There’s no gatekeeper. There’s nothing that you have to do or have, and there’s no one you have to know. It’s really just about being willing, and being willing to learn the ropes and do the work. – Nismah Osman This episode is the second half of my conversation with sync licensing expert and Music Licensing Mastery founder Nismah Osman as we discuss …

“I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you know, they could tell I was a kid who had no idea what I was doing but was obviously p…

“I think people ju…

“I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you know, they could tell I was a kid who had no idea what I was doing but was obviously passionate about music. I do remember one guy, though, telling me to make sure I went to college for something other than music and, at the time, I was like, ‘Okay, I’ll consider that.’ But he was really telling me, like, ‘I don’t know if you have what it takes.’ But I didn’t follow his advice. I ended up going to school for music, which I still am trying to figure out was a good or b…

“That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve s…

“That’s the big …

“That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve seen that a thousand times, how these great sounds are made, and then, after a few months, a week, it’s kind of like what happened? It’s just disappeared.’” – Simon Kringel This episode is the second half of my conversation with producer, sound designer, and co-founder of the sonic branding agency Unmute as we talk about the things to consider when building a sonic brand, what sets Europ…

“I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes... That was actually the whole reason why we formed Unmute, because we th…

“I think we’ve a…

“I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes... That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here and help brands understand the importance of this and the impact it has.’" – Simon Kringel This episode’s guest is the Sonic Director and co-founder of Unmute. He began his career composing and producing music for bands and artists, and, later on, for TV and advertising. In 2014, he joined Chimney, a global creation agency, and soon became their…

“AI, at least right now, is really adept at iteration, but not so adept at Innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at…

“AI, at least righ…

“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” -- Steve Keller This episode is the second half of my conversation with audio researcher, creative consultant, and Sonic Strategy Director for SXM Media Steve Keller, as we talk about how algorithmic data is revolutionizing research, how the pandemic changed the way we relate to music and …

“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve ac…

“We should be hear…

“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with those communities at the same time, without having any negative impacts on your ad’s favorability or effectiveness.” -- Steve Keller This episode’s guest is the Sonic Strategy Director for Studio Resonate, SiriusXM Media’s in-house, audio-first…

“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep …

“For all of us, we…

“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad on the brink of fear and concern and Anxiety by fireside chats over the radio during the war. And we still look to our presidents today, President Bush during 9/11, was able to speak to the audience through that bullhorn with that famous clip there to be able to say what he had to say. President Lincoln with his 272-word Gettysburg address was able to come and heal the nat…

“Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of Entertainment, both as an entertainer and as the c…

“Early on in that …

“Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of entertainment, both as an entertainer and as the consumer. The only products they have are descriptive videos on Netflix or something like that. And so they can’t get the exact same experience as the sighted world when they’re dealing with forms of entertainment. So we shifted our focus to the blind and visually impaired market, both as people who could assist us in making these audio dramas, our stories, more original, as well as sound-desig…

“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you feel that something’s odd, just pause for a second and ask yourself what exactly is o…

“It’s definitely…

“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you feel that something’s odd, just pause for a second and ask yourself what exactly is off. Is it the music? Is it the feeling? Is it, is there a physical need? Like, literally just pause it for a second and ask yourself this question. And it’s important, but not a lot of us are used to it.” -- Anna Bohuslavska This episode is the second half of my conversation with transformation coach and inner guide Anna Bohuslavska as we discuss how both positive and negative emotions can be…

“If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and o…

“If you play on an…

“If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and over again. And it could be that the melody changes while your emotion changes. It can be that, just the speed of the melody will change. But basically, you will have your own melody, and it’s interesting to see how it evolves through the time.” -- Anna Bohuslavska This episode’s guest is a transformational coach and inner guide who’s helping women bring joy and fulfillment to their everyd…

“Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to…

“Social media, if …

“Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to Instagram with an expectation, they go to YouTube with an expectation, they open up your audio podcast with an expectation of a more immersive experience. So there’s different ways and there’s different ways that you need to be putting your information in the post. And so you can’t just take something that somebody gives you and just, that’s the same content that goes into TikTok, into In…

“People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian was…

“People either hav…

“People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to be out of work, and the robots are going to take over... And it’s very difficult to find anybody that has that middle ground. But it’s conversations like we’re having here that’s going to allow us to establish that middle ground. And as we continue to educate the public, and as we continue to expose these tools and teach people how …

“Specifically as it relates to voiceover, that was, the whole industry has shifted hugely, as you know, and it has democratized the industry a huge amount, which is, you know, I appreciate. You know…

“Specifically as i…

“Specifically as it relates to voiceover, that was, the whole industry has shifted hugely, as you know, and it has democratized the industry a huge amount, which is, you know, I appreciate. You know, some people made a lot of claims about their studio when COVID first happened, and it wasn’t true. And so they would go on to live sessions, and there were dogs barking, and the neighbor revving their engine, and people mowing their lawn. And these, it wasn’t usable and, and so a lot of people were scared of hiring anyone from home, then a lot of producers [were] like ‘oh no It has to be i…

“There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual fella. His …

“There was one we …

“There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual fella. His films run the gamut really, and stylistically and genre. But he showed up early to get the tech right. He was super chatty. I always gauge, like, how someone is based on how they work with me because I’m not the host of that show. And if they’re sort of friendly and helpful and wanting to get things right with me, it’s usually a good sign that they’re, you know, not just there for the glor…

“People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they actually measured how conscious people were of what they were spending.…

“People are actual…

“People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they actually measured how conscious people were of what they were spending. So yeah, it’s just really fascinating. It influences us in so many ways that I don’t even think we’re conscious of.”“Oh, absolutely. I totally agree with that 100%. You know, they play music at sporting events, they play music, you know, virtually everywhere you go. It’s a component of everything. You just have to stop and listen to really be able to identify it. And yeah, now it’s …

“An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. I…

“An intro video ne…

“An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. It has to really, just, it has to just feel right. There’s really not a way to explain it, even though that’s kind of my job here on a podcast is to explain it. But it has to feel like, ‘Oh, wow, this,’ without saying, ‘Oh, I really love the beat here,’ or ‘I love this guitar solo here.’ It just has to all just blend together, to kind of say, ‘Okay, boom, the show’s about to sta…

“I think the biggest mistake most people, most businesses make when they go into that project is they think it’s a story about them, but the reality is it’s a story about your customer and how y…

“I think the bigge…

“I think the biggest mistake most people, most businesses make when they go into that project is they think it’s a story about them, but the reality is it’s a story about your customer and how you help them in their story. And that’s the way we try to frame it. With the narration, with the visuals, with the music, from the story. It’s really trying to connect with that viewer on, ‘What is the problem you’re having?’ Why are you reaching out to this company in the first place? What has piqued your interest?” -- Mark Wonderlin This episode is the second half of my interview wi…

“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. Howeve…

“I think a part of…

“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound is very, like, people are very unforgiving when it comes to sound. So people take in 50% of the experience through sound and that’s a combination of, like, music, narration, sound design elements, and if you can’t hear what the person’s saying when you’re watching it, people will turn it off right away.” -- Mark Wonderlin My guest this week is the driving force behind Mosaic M…

“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord has a pintrip that is plucked, all right? What do you do on the guitar? You actually pluck the s…

“The piano is the …

“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord has a pintrip that is plucked, all right? What do you do on the guitar? You actually pluck the string or hit it like a hammer in a way. So, in a certain way of thinking, the guitar is not the stringed instrument that everyone thinks it is. On the other hand, what makes the guitar so difficult? The double stops, the triple stops, quadruple stops.” -- Jonathan TaylorThis episode is the second half of my conversation with musician and international concert artist Jonathan Taylor as we discuss…

“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right …

“And so the concer…

“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right out the window. And why is that? Because it’s down to survival time now.” -- Jonathan TaylorThis episode’s guest is a California native who’s currently representing the U.S. as an American Cultural Specialist in South America and the Caribbean. He’s performed sold-out concerts for such luminaries as UN delegates, American ambassadors, and foreign heads of state. During his formative year…

“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the…

“The way to get yo…

“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, not the only person doing, I don’t know, a Scottish Gen Z accent, I don’t know what the equivalent would be. It’s not just the only person doing that service, it’s the only person doing that service but from your set of experiences and perspectives, people are a lot more willing to pay for that. Because they’re not just getting your unique taste, your unique, like, a…

“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freel…

“It was when I sta…

“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, mercenary, playing with a bunch of different people, I had to learn what these people are looking for. How do I figure out how to let them know that I can be the good fit for them? How do I find the people that I think I’m going to be a good fit for? And how do I convince them that I’m a good fit for them? Which is ultimately what the personal branding is.” -- Carl BahnerThis episode�…

When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music mi…

When you think about…

When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our minds, but it’s almost always in the background of our shopping trips, and it can have a surprising impact. From how long we stay in the store and how much we spend while we’re there to how we feel about it afterward, sound plays a pivotal, and often unnoticed, role in our purchasing decisions that we’re still working to understand.If you think abo…