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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a Legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes Growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.

Recent Content

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Sustainable Flooring That’s Changing Homes (And The Planet!) &Raquo; 6832440 1741882899722 F527D233124Ae
Sustainable Flooring That’s Changing Homes (and the Planet!)

You’re Walking on a Climate Solution and You Don’t Even Know It!This carbon-negative flooring Innovation is revolutionizing the way we design spaces and you won’t believe how it works! Discover …

You’re Walking on …

You’re Walking on a Climate Solution and You Don’t Even Know It!This carbon-negative flooring innovation is revolutionizing the way we design spaces and you won’t believe how it works! Discover Interface’s bold solution that’s redefining sustainable design. In this episode, Ian Peterman sits down with Mikhail Davis from Interface to reveal how they’ve created carbon-negative flooring that’s transforming businesses and building a greener future. Learn how sustainable flooring innovations are cutting costs, reducing carbon footprints, and boosting profits, all while helping reverse…

Listen · 57:54
The Secret Ai Technology Behind Pollution-Free Smart Cities &Raquo; 6832440 1741353314321 5153427A23F1A
The Secret AI Technology Behind Pollution-Free Smart Cities

Could the air in your home or office be making you sick? Poor indoor air quality affects your health, energy levels, and productivity—often without you realizing it! But advancements in AI-powered a…

Could the air in you…

Could the air in your home or office be making you sick? Poor indoor air quality affects your health, energy levels, and productivity—often without you realizing it! But advancements in AI-powered air purification and smart building Technology are transforming the way we live and work. In this episode of the Conscious Design Podcast, Ian Peterman sits down with Jenessa Olson, CEO of ecologicca, to explore how AI-driven air purification, data analytics, and sustainable building design are revolutionizing indoor air quality. They discuss how indoor air quality impacts health and energy levels,…

Listen · 47:31
How Urban Wood Is Helping Cities Fight Climate Change &Raquo; 6832440 1740784461069 Edd6A16596D68
How Urban Wood is Helping Cities Fight Climate Change

Every year, millions of trees are cut down and wasted—when they could be repurposed into valuable, sustainable products.In this episode of the Conscious Design Podcast, host Ian Peterman speaks with…

Every year, millions…

Every year, millions of trees are cut down and wasted—when they could be repurposed into valuable, sustainable products.In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Paul Hickman, founder and CEO of Urban Ashes, about the untapped potential of urban wood recycling.Paul shares how urban wood waste has both environmental and economic consequences and explains how repurposing fallen trees can sequester carbon and reduce emissions. He discusses how Urban Ashes is building scalable recycling systems and partnering with municipalities to create circular economies t…

Listen · 1:00:27
How A ‘Miracle Tree’ Launched A Multi-Million Dollar Superfood Brand &Raquo; 6832440 1740101451966 Dcf5Ed4157974
How a ‘Miracle Tree’ Launched a Multi-Million Dollar Superfood Brand

Imagine discovering a single plant so powerful it could transform health, fight climate change, and empower communities worldwide. That’s exactly what happened when Lisa Curtis tried moringa while s…

Imagine discovering …

Imagine discovering a single plant so powerful it could transform health, fight climate change, and empower communities worldwide. That’s exactly what happened when Lisa Curtis tried moringa while serving in the Peace Corps. A decade later, she turned that discovery into Kuli Kuli Foods, bringing this ‘miracle tree’ to 11,000 stores across the U.S. In this episode of the Conscious Design Podcast, host Ian Peterman dives into Lisa’s journey—from launching her first moringa product to scaling her brand nationwide. Lisa shares how she overcame Retail challenges, built an ethical supply…

Listen · 39:01
The Surprising Way Coffee Waste Is Being Used To Replace Plastic &Raquo; 6832440 1739492651279 31Fbbcb2D2891
The Surprising Way Coffee Waste is Being Used to Replace Plastic

What if your morning coffee waste could be turned into something useful? In this episode of the Conscious Design Podcast, host Ian Peterman talks with Ricardo Garcia, founder of Coffee Kreis, about ho…

What if your morning…

What if your morning coffee waste could be turned into something useful? In this episode of the Conscious Design Podcast, host Ian Peterman talks with Ricardo Garcia, founder of Coffee Kreis, about how used coffee grounds are transformed into sustainable, reusable coffee cups and more.They explore the science behind coffee-based materials, how Coffee Kreis is reducing single-use plastics, and the business strategies behind sustainable innovation. Ricardo shares insights into subscription models for coffee shops, navigating sustainability regulations, and the exciting future of eco-friendly pro…

Listen · 32:27
From Waste To Wearable - Recycling Plastic Into Sustainable Clothing &Raquo; 6832440 1738962435146 4Eeaee4C0A529 8
From Waste to Wearable – Recycling Plastic Into Sustainable Clothing

Would you wear clothing made from plastic party cups recycled into fabric? Lauren Choi, founder of The New Norm Fabric, joins host Ian Peterman to share how she's turning hard-to-recycle plastics int…

Would you wear cloth…

Would you wear clothing made from plastic party cups recycled into fabric? Lauren Choi, founder of The New Norm Fabric, joins host Ian Peterman to share how she's turning hard-to-recycle plastics into sustainable fabric. From building an extruder in her garage to partnering with manufacturers, Lauren’s journey is a must-watch for innovators, entrepreneurs, and sustainability advocates. Learn about the challenges of recycling, the future of eco-friendly materials, and how she’s scaling her impact without traditional venture capital. In this episode, we explore the birth of The New Norm an…

Listen · 35:26
How This Company Is Turning 40% Of Wasted Food Into Profit! &Raquo; 6832440 1738288822295 25533A5380643
How This Company is Turning 40% of Wasted Food into Profit!

Did you know that 40% of food is wasted globally? What if we could turn that waste into delicious, nutritious food? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Da…

Did you know that 40…

Did you know that 40% of food is wasted globally? What if we could turn that waste into delicious, nutritious food? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Dan Kurzrock, CEO of Upcycled Food Inc., to discuss how upcycling can revolutionize the food industry and create a more circular Economy.Dan shares his journey from homebrewing beer in college to launching a company that transforms food byproducts into high-value ingredients. Throughout the conversation, they dive into the staggering scale of food waste and why upcycling presents a powerful busine…

Listen · 57:04
Off-Grid Living With Cabn: Sustainable Net-Zero Modular Home &Raquo; 6832440 1737680316260 D0B7C8Bee230C
Off-Grid Living with CABN: Sustainable Net-Zero Modular Home

Revolutionize Your Living with CABN’s Net-Zero Modular Homes!Are you ready to embrace a sustainable, off-grid Lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman intervie…

Revolutionize Your L…

Revolutionize Your Living with CABN’s Net-Zero Modular Homes!Are you ready to embrace a sustainable, off-grid lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman interviews Alex Kelly, COO of CABN, to explore their innovative net-zero modular homes that are transforming eco-friendly living.Discover how CABN uses cross-laminated timber (CLT), renewable energy, and advanced construction methods to build sustainable, affordable, and adaptable homes—perfect for remote locations. From green architecture to self-sufficient communities, CABN is leading the way in cre…

Listen · 1:00:43
Podbike: The Future Of Sustainable Urban Mobility &Raquo; 6832440 1737065136849 3C5237664Ea84
Podbike: The Future of Sustainable Urban Mobility

Have you ever dreamed of driving a vehicle that combines the convenience of a car, the freedom of a bike, and the benefits of eco-friendly, sustainable design?In this episode of the Conscious Design…

Have you ever dreame…

Have you ever dreamed of driving a vehicle that combines the convenience of a car, the freedom of a bike, and the benefits of eco-friendly, sustainable design?In this episode of the Conscious Design Podcast, host Ian Peterman chats with Per Hassel Sørensen, founder of Podbike, about their innovative e-assisted four-wheel vehicle that’s redefining urban commuting.Per shares how his passion for cycling led to the creation of Podbike and dives into the challenges of designing a safe, efficient, and sustainable vehicle. You’ll learn about its unique features like the pedal-by-wire system,…

Listen · 1:01:07
How Nagami Turns Plastic Waste Into High-Tech 3D Printed Architecture! &Raquo; 6832440 1736467334279 A2726Aca9Db4D
How Nagami Turns Plastic Waste into High-Tech 3D Printed Architecture!

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Manuel Jiménez García, co-founder and CEO of Nagami, to explore the cutting-edge world of 3D printing technology and rec…

In this episode of t…

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Manuel Jiménez García, co-founder and CEO of Nagami, to explore the cutting-edge world of 3D printing technology and recycled plastics. Learn how Nagami turns plastic waste into high-tech 3D printed architecture!. Manuel shares the inspiring origin story of Nagami, the challenges of scaling large-scale 3D printing, and their mission to promote the circular economy. If you’re curious about eco-friendly design, reducing plastic waste, or the future of sustainable manufacturing, this episode is for you!Notable Mom…

Listen · 42:21
Stop Ocean Pollution With Gps Buoys Against Ghost Gear &Raquo; 6832440 1730660758232 3B81Aab0Eb52F
Stop Ocean Pollution with GPS Buoys Against Ghost Gear

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. …

In this episode of t…

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans t…

Listen · 37:08
The Best Home Composting Appliance For Reducing Food Waste &Raquo; 6832440 1729793481616 A1145Dd9590F7
The Best Home Composting Appliance for Reducing Food Waste

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Matthew Bertulli, CEO and co-founder of Lomi and Pela Case. Matthew shares their exciting journey from creating the Pela C…

In this episode of t…

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Matthew Bertulli, CEO and co-founder of Lomi and Pela Case. Matthew shares their exciting journey from creating the Pela Case to launching Lomi, a home composting device that makes it easy for families to reduce food waste. Discover how Lomi turns food waste into natural fertilizer right in your kitchen!Matthew also talks about their Crowdfunding success and the challenges of teaching people about smart waste management. Learn how Lomi is helping to create a greener future—one kitchen at a time!Notable Moments:…

Listen · 1:01:48
Using Water To Turn Buildings Into Batteries And Cut Power Costs &Raquo; 6832440 1729194511026 Bf1B60Dd82Aed
Using Water To Turn Buildings Into Batteries And Cut Power Costs

In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial …

In this episode of C…

In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial buildings with innovative water-based energy storage systems and sustainable energy solutions. Yaron shares his inspiring journey from film director to clean energy pioneer, driven by his passion for addressing energy challenges, especially in regions where commercial cooling can consume a staggering 60% of electricity.Nostromo Energy’s sustainable solution leverages the latent heat of water, …

Listen · 43:03
Creating A Circular Economy In 3D Printing With Filamentive &Raquo; 6832440 1728591843998 49A52Aaf9Db0E
Creating a Circular Economy in 3D Printing with Filamentive

Are you passionate about sustainable 3D printing and circular economy solutions?  In this episode of the Conscious Design Podcast, host Ian Peterman interviews Ravi Toor, Managing Director of Filamen…

Are you passionate a…

Are you passionate about sustainable 3D printing and circular economy solutions?  In this episode of the Conscious Design Podcast, host Ian Peterman interviews Ravi Toor, Managing Director of Filamentive, a UK-based leader in eco-friendly 3D printing filaments made from recycled plastics. Discover how Filamentive is revolutionizing the 3D printing industry by providing sustainable solutions that reduce plastic waste and promote a circular economy.Be inspired by Ravi’s journey in founding Filamentive and his commitment to sustainability.He shares the challenges and innovations associated w…

Listen · 37:55
How Ocean Aid Uses Ai To Save Our Oceans From Ghost Gear &Raquo; 6832440 1727966913479 007Ebab3F0A03
How Ocean AID Uses AI to Save Our Oceans from Ghost Gear

What’s Happening Underwater? Join the Fight Against Ghost Gear!  Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting …

What’s Happening U…

What’s Happening Underwater? Join the Fight Against Ghost Gear!  Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaki…

Listen · 42:06
Breaking Barriers In Compostable Packaging: Tipa’s Sustainable Innovation &Raquo; 6832440 1727379263368 C8B15Bea62D9D
Breaking Barriers in Compostable Packaging: TIPA’s Sustainable Innovation

In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers w…

In this episode of C…

In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers with innovative materials that not only replace conventional plastics but are also fully compostable, addressing the pressing issue of plastic waste in the food and fashion industries. Join us as we delve into Daphne's inspiring journey, the challenges of developing sustainable solutions, and the future of eco-friendly packaging. Learn how brands can enhance their sustainability efforts while maint…

Listen · 22:23
From Pvc Waste To Building Tiles With Pretty Plastic &Raquo; 6832440 1726770877866 23Afa20B5B6Ba
From PVC Waste to Building Tiles with Pretty Plastic

Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, whi…

Join host Ian Peterm…

Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-qu…

Listen · 34:58
The Future Of Sustainable Packaging: Woodly’s Wood-Based Plastic &Raquo; 6832440 1726159655279 Cc23902C745D7
The Future of Sustainable Packaging: Woodly’s Wood-based Plastic

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Wood…

In this episode of t…

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly’s innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly’s role in promoting a circular economy.Notable Moments: 00:25 The Origin Story of Wo…

Listen · 31:10

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