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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a Legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.

Recent Content

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From Pvc Waste To Building Tiles With Pretty Plastic &Raquo; 6832440 1726770877866 23Afa20B5B6Ba
From PVC Waste to Building Tiles with Pretty Plastic

Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, whi…

Join host Ian Peterm…

Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-qu…

Listen · 34:58
The Future Of Sustainable Packaging: Woodly’s Wood-Based Plastic &Raquo; 6832440 1726159655279 Cc23902C745D7
The Future of Sustainable Packaging: Woodly’s Wood-based Plastic

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Wood…

In this episode of t…

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly’s innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly’s role in promoting a circular Economy.Notable Moments: 00:25 The Origin Story of Wo…

Listen · 31:10
Avoid These Common Eco-Friendly Branding Mistakes &Raquo; 6832440 1725563567199 19D23Daa16C7B
Avoid These Common Eco-Friendly Branding Mistakes

In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-f…

In this insightful e…

In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change.NOTABLE MOMENTS 02:32 - Consumer Trends and Building a Greener Economy 07:02 - Legacy Branding and Creating I…

Listen · 53:37
Architect David Hertz Explains How Recycled Materials Are Transforming Modern Architecture &Raquo; 6832440 1724939665128 Efa00Cb004Cf
Architect David Hertz Explains How Recycled Materials Are Transforming Modern Architecture

Discover How Recycled Materials Are Transforming Modern Architecture with David HertzIn this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing …

Discover How Recycle…

Discover How Recycled Materials Are Transforming Modern Architecture with David HertzIn this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House.David explains how using green technologies and materials you might not expect can make architecture more sustainable. He also disc…

Listen · 50:48
Green Ink: Good Judy Inc.'S Journey In Eco-Friendly Tattooing &Raquo; 6832440 1724340757610 C7E9E1A96Dd4D
Green Ink: Good Judy Inc.'s Journey in Eco-Friendly Tattooing

Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduc…

Join host Ian Peterm…

Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduce the environmental impact of tattooing, offering biodegradable materials and repairable machines. Learn about their journey through the challenges of greenwashing and certification processes. Tune in to hear about their commitment to sustainable practices and their vision for the future of the tattoo industry.Notable Moments:00:43 Eco-Friendly Tattoo Supply Company's Origin Story And Produc…

Listen · 28:27
The Fabric Of Change: Nancy Taylor’s Sustainable Fashion Journey At Lolë &Raquo; 6832440 1723731358137 C433Bda4655C7
The Fabric of Change: Nancy Taylor’s Sustainable Fashion Journey at Lolë

How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy share…

How can fashion be b…

How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy shares her transition from launching époque évolution to spearheading sustainable practices at Lolë. Discover the path to B Corp certification and the hurdles of introducing sustainable materials in the fashion industry. Listen in as Nancy emphasizes the importance of consumer Education in fostering a sustainable future.Notable Moments:00:48 B Corp certification in the fashion industry 5:…

Listen · 31:02
Shifting Paradigms: How Ecoternatives Is Changing Consumer Habits &Raquo; 6832440 1722525111132 9990C6C8B544F
Shifting Paradigms: How Ecoternatives is Changing Consumer Habits

Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks abo…

Can a small business…

Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks about the challenges of making sustainability affordable and the solutions he's implementing through his startup. They discuss the inception of Ecoternatives, born from a desire to tackle plastic pollution and the high cost of sustainable products. Aidan also shares insights on market dynamics, the influence of consumer trust, and his strategies for offering cost-effective eco-friendly products.Not…

Listen · 24:52
Leading Logitech To A Greener Future: Malin Leschly’s Sustainable Design Strategy &Raquo; 6832440 1721929067195 3Cb65D93307A3
Leading Logitech to a Greener Future: Malin Leschly’s Sustainable Design Strategy

Join host Ian Peterman in a thought-provoking discussion with Malin Leschly, Chief Design Officer at Logitech, about integrating sustainability into design and brand innovation. Malin shares insights …

Join host Ian Peterm…

Join host Ian Peterman in a thought-provoking discussion with Malin Leschly, Chief Design Officer at Logitech, about integrating sustainability into design and brand innovation. Malin shares insights from her background and her strategic role in steering Logitech's design ethos towards sustainable practices. Discover how Logitech balances user experience with environmental responsibilities, explores new materials, and approaches product packaging with sustainability at the forefront. This episode dives deep into the challenges and successes of creating eco-friendly products that are both durab…

Listen · 35:31
Hemp'S New Horizon: Innovation And Sustainability With Ryan Mckeever &Raquo; 6832440 1720627776750 E8C46E06E6E8A
Hemp's New Horizon: Innovation and Sustainability with Ryan McKeever

The evolution of hemp and the stories that are in the hemp bubble. The story of Western Colorado's CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline. In this episod…

The evolution of hem…

The evolution of hemp and the stories that are in the hemp bubble. The story of Western Colorado's CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline. In this episode, Ian Peterman talks with Ryan McKeever, a veteran TV commercial director turned hemp farmer. Ryan discusses his transition to the forefront of the hemp industry, starting with his early work on CBD media productions to farming hemp on his property. He details the volatile shifts in the hemp market, from the boom in CBD prices to the advent of Delta-8 THC, exploring the economic impacts and oppor…

Listen · 39:19
The Solar Solution: Harnessing Energy For A Greener Tomorrow With Bruce Dietzen &Raquo; 6832440 1720021504205 959F58471Ee6C
The Solar Solution: Harnessing Energy for a Greener Tomorrow with Bruce Dietzen

Join host Ian Peterman as he taps into the transformative power of solar energy with Bruce Dietzen, the innovative mind behind modern sustainable projects such as the Hemp Car and DrawdownHemp. In thi…

Join host Ian Peterm…

Join host Ian Peterman as he taps into the transformative power of solar energy with Bruce Dietzen, the innovative mind behind modern sustainable projects such as the Hemp Car and DrawdownHemp. In this episode, Bruce shares his insights on using hemp and other high biomass feed crops to drive sustainable innovations across various industries. From biochar as a method for carbon sequestration to the potential of structural batteries in electric vehicles, this discussion explores the intersection of environmental Technology and practical applications that can lead to a greener future. Notable Mo…

Listen · 39:40
Coast To Coast Sustainables: Pioneering New Eco-Friendly Solutions &Raquo; 6832440 1719418919154 5B162596Fc265
Coast to Coast Sustainables: Pioneering New Eco-friendly Solutions

Dive into the innovative world of sustainability with Stephanie Torres and Stephanie Manning, the dynamic duo behind Coast to Coast Sustainables. This episode unpacks their journey from starting with …

Dive into the innova…

Dive into the innovative world of sustainability with Stephanie Torres and Stephanie Manning, the dynamic duo behind Coast to Coast Sustainables. This episode unpacks their journey from starting with mask-making during the pandemic to creating a thriving business focused on reducing waste through reusable products. Discover how their commitment to sustainability drives their business, from expanding their product line with eco-friendly innovations to engaging with local markets and online communities. Learn about their rapid growth and exciting developments like expanding into a new production…

Listen · 44:14
Eco-Luxury Living: The Art Of Sustainable Interior Design With Cate Brown &Raquo; 6832440 1718786648234 34655C4Efe0Cb
Eco-Luxury Living: The Art of Sustainable Interior Design with Cate Brown

Join host Ian Peterman as he explores the innovative world of sustainable interior design with Cate Brown, founder of Cate Brown Studio. In this episode, Cate discusses her unique journey from interio…

Join host Ian Peterm…

Join host Ian Peterman as he explores the innovative world of sustainable interior design with Cate Brown, founder of Cate Brown Studio. In this episode, Cate discusses her unique journey from interior design to creating luxury sustainable home products by repurposing vintage and damaged high-end garments. Discover how her passion for sustainability and high fashion has led to the development of unique home decor items, pushing the boundaries of traditional interior design and promoting environmental responsibility. Notable Moments:00:48 Journey Into Sustainable Fashion02:44 Upcycling Lu…

Listen · 22:57
Public-Private Partnerships For A Sustainable Future With Stephen Jordan &Raquo; 6832440 1718215231636 3F252Fc7F4081
Public-Private Partnerships for a Sustainable Future with Stephen Jordan

In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading i…

In this episode, hos…

In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading initiatives in corporate social responsibility (CSR) and sustainable development. Highlights of the conversation include Stephen’s insights the significance of public-private partnerships and his pivotal role in advancing green and blue economy solutions. Stephen delves into the need for systemic thinking and collaboration across industries to drive sustainable impact. He and Ian explore innovati…

Listen · 1:03:03
Transforming Plastic Waste Into Useful Products With Taylor Dubose Of Sus &Raquo; 6832440 1717577910090 3Bb952Ecee1Bb
Transforming Plastic Waste into Useful Products with Taylor DuBose of SUS

In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to …

In this episode, Ian…

In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to establishing SUS in 2020, a company dedicated to repurposing plastic waste into functional products. The discussion covers the challenges of sustainability, SUS's unique approach to reusing plastics, and their commitment to ethical production practices. They also highlight the Reborn Initiative, SUS's efforts in refurbishing old bags to donate to those in need, and their upcoming product launches.…

Listen · 36:01
Navigating Clean Shipping: Alejandra Teran'S Voyage With Sailcargo &Raquo; 6832440 1716969380670 Cf4199E94Ed22
Navigating Clean Shipping: Alejandra Teran's Voyage with SAILCARGO

Join host Ian Peterman on the Conscious Design podcast as he engages with Alejandra Teran, the Chief Purpose Marketing Officer at SAILCARGO INC. They explore SAILCARGO's innovative approach to revolut…

Join host Ian Peterm…

Join host Ian Peterman on the Conscious Design podcast as he engages with Alejandra Teran, the Chief Purpose Marketing Officer at SAILCARGO INC. They explore SAILCARGO's innovative approach to revolutionizing the shipping industry through zero-emission sailing cargo ships. Alejandra discusses the inception of this eco-friendly initiative, inspired by a desire to combine traditional sailing techniques with modern renewable energy systems. This episode delves into the challenges and advancements in sustainable maritime logistics, the potential of clean shipping, and how SAILCARGO aims to influen…

Listen · 27:12
The Future Of Mass Timber: Sustainability And Innovation With Todd Beyreuther &Raquo; 6832440 1716456041584 8A7D65B63Ffc4
The Future of Mass Timber: Sustainability and Innovation with Todd Beyreuther

Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its …

Join Ian Peterman on…

Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potenti…

Listen · 32:19
Lylo: A New Era Of Eco-Friendly Laundry Innovation With Paramveer Bhachu &Amp; Joanna Power &Raquo; 6832440 1715872752872 F45Cb0Bedf1Dc
Lylo: A New Era of Eco-Friendly Laundry Innovation with Paramveer Bhachu & Joanna Power

Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of…

Join Ian Peterman as…

Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologica…

Listen · 25:32
Maxim Gelmann: Making Sustainability Fun With Stroodles Tableware &Raquo; 6832440 1615961363901 Eebb9A9480E8F
Maxim Gelmann: Making Sustainability Fun with Stroodles Tableware

In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse con…

In this episode of t…

In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse consulting background to creating a sustainability-focused brand that makes fun and accessible eco-products like edible straws and biodegradable plates. They explore how Stroodles not only provides sustainable products but also supports businesses in marketing these eco-friendly alternatives effectively. The conversation highlights how small, enjoyable changes can lead to significant environmental im…

Listen · 23:43

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