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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a Legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes Growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.

Recent Content

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Replacing Polyester With Hemp &Amp; Linen: The Future Of Eco Manufacturing &Raquo; 6832440 1745131827309 82A97D123Aca3
Replacing Polyester with Hemp & Linen: The Future of Eco Manufacturing

Welcome to another episode of the Conscious Design Podcast! In this powerful episode, host Ian Peterman talks with Michael Klepacz, founder of Natural Materials Unlimited (NMU), a pioneer in eco-frien…

Welcome to another e…

Welcome to another episode of the Conscious Design Podcast! In this powerful episode, host Ian Peterman talks with Michael Klepacz, founder of Natural Materials Unlimited (NMU), a pioneer in eco-friendly textiles, tree-free paper products, and sustainable manufacturing based in Poland.Discover how Michael transitioned from a background in aircraft mechanics and project management to creating a globally recognized sustainable brand. From hemp, linen, and organic cotton products to plant-based Yoga mats, sustainable webbing, and waxed fabrics, NMU is proving that eco-conscious design can replace…

Listen · 48:44
How Seaweed Is Reinventing Everyday Packaging &Raquo; 6832440 1744381152529 5Ac8F5A55570C
How Seaweed Is Reinventing Everyday Packaging

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Julia Marsh, CEO and co-founder of Sway, a groundbreaking materials startup using seaweed-based bioplastics to replace si…

In this episode of t…

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Julia Marsh, CEO and co-founder of Sway, a groundbreaking materials startup using seaweed-based bioplastics to replace single-use plastic packaging. Discover how Sway is replacing traditional plastic with home-compostable packaging, why seaweed is the future of sustainable materials, and how regenerative design can fight plastic pollution.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Guest Intro 00:36 - The Problem with Plastic Packaging 04:05 - Discovering Seaweed as a Solution 05:15 - Birth of S…

Listen · 29:48
The Rise Of Smart, Sustainable Tires – What To Expect! &Raquo; 6832440 1743737264210 574Ed2A1Be328
The Rise of Smart, Sustainable Tires – What to Expect!

Did you know your tires could reduce carbon emissions by up to 82%? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Friedemann Ohse, brand designer at reTyre, to exp…

Did you know your ti…

Did you know your tires could reduce carbon emissions by up to 82%? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Friedemann Ohse, brand designer at reTyre, to explore how sustainable materials, smart tire Technology, and circular Economy principles are transforming the tire industry.About  Friedemann Ohse and reTyreFriedemann Ohse is a brand designer at reTyre in Norway. reTyre is mass-producing sustainable tires and changing everything: materials, production methods, and, most importantly, emissions. Friedemann is part of the marketing team, responsible …

Listen · 39:00
The Award-Winning Strategy Behind Sustainable Product Design &Raquo; 6832440 1743105247364 12Ec9356F8719
The Award-Winning Strategy Behind Sustainable Product Design

In this episode of the Conscious Design Podcast, Ian Peterman interviews Ravi Sawhney, founder and CEO of RKS Design, a global human-centered design firm. Ravi shares his journey in industrial design,…

In this episode of t…

In this episode of the Conscious Design Podcast, Ian Peterman interviews Ravi Sawhney, founder and CEO of RKS Design, a global human-centered design firm. Ravi shares his journey in industrial design, the development of his Psycho-Aesthetics® methodology, and how emotional durability and sustainable materials are shaping the future of Innovation in product design.They discuss Ravi's groundbreaking work on electric guitars, including a collaboration with Dave Mason to create the world’s first sustainable electric guitar. The conversation dives into circular economy principles and how busines…

Listen · 46:09
The Greenest Way To Recover Precious Metals – No Smelting Required! &Raquo; 6832440 1742564555195 C32Eb263Fdf01
The Greenest Way to Recover Precious Metals – No Smelting Required!

Are you wasting valuable metals without knowing it?Precious metals like platinum and palladium from end-of-life catalytic converters are often discarded — but Regenx Tech is changing that with a sus…

Are you wasting valu…

Are you wasting valuable metals without knowing it?Precious metals like platinum and palladium from end-of-life catalytic converters are often discarded — but Regenx Tech is changing that with a sustainable, eco-friendly recovery solution.In this episode of the Conscious Design Podcast, Don Weatherbee, CEO of Regenx Tech Corp, joins host Ian Peterman to share how their innovative cleantech process is revolutionizing precious metal recovery without the need for traditional high-emission smelting.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Guest Introduction 00:53 - The Or…

Listen · 32:32
Sustainable Flooring That’s Changing Homes (And The Planet!) &Raquo; 6832440 1741882899722 F527D233124Ae
Sustainable Flooring That’s Changing Homes (and the Planet!)

You’re Walking on a Climate Solution and You Don’t Even Know It!This carbon-negative flooring innovation is revolutionizing the way we design spaces and you won’t believe how it works! Discover …

You’re Walking on …

You’re Walking on a Climate Solution and You Don’t Even Know It!This carbon-negative flooring innovation is revolutionizing the way we design spaces and you won’t believe how it works! Discover Interface’s bold solution that’s redefining sustainable design. In this episode, Ian Peterman sits down with Mikhail Davis from Interface to reveal how they’ve created carbon-negative flooring that’s transforming businesses and building a greener future. Learn how sustainable flooring innovations are cutting costs, reducing carbon footprints, and boosting profits, all while helping reverse…

Listen · 57:54
The Secret Ai Technology Behind Pollution-Free Smart Cities &Raquo; 6832440 1741353314321 5153427A23F1A
The Secret AI Technology Behind Pollution-Free Smart Cities

Could the air in your home or office be making you sick? Poor indoor air quality affects your health, energy levels, and productivity—often without you realizing it! But advancements in AI-powered a…

Could the air in you…

Could the air in your home or office be making you sick? Poor indoor air quality affects your health, energy levels, and productivity—often without you realizing it! But advancements in AI-powered air purification and smart building technology are transforming the way we live and work. In this episode of the Conscious Design Podcast, Ian Peterman sits down with Jenessa Olson, CEO of ecologicca, to explore how AI-driven air purification, data analytics, and sustainable building design are revolutionizing indoor air quality. They discuss how indoor air quality impacts health and energy levels,…

Listen · 47:31
How Urban Wood Is Helping Cities Fight Climate Change &Raquo; 6832440 1740784461069 Edd6A16596D68
How Urban Wood is Helping Cities Fight Climate Change

Every year, millions of trees are cut down and wasted—when they could be repurposed into valuable, sustainable products.In this episode of the Conscious Design Podcast, host Ian Peterman speaks with…

Every year, millions…

Every year, millions of trees are cut down and wasted—when they could be repurposed into valuable, sustainable products.In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Paul Hickman, founder and CEO of Urban Ashes, about the untapped potential of urban wood recycling.Paul shares how urban wood waste has both environmental and economic consequences and explains how repurposing fallen trees can sequester carbon and reduce emissions. He discusses how Urban Ashes is building scalable recycling systems and partnering with municipalities to create circular economies t…

Listen · 1:00:27
How A ‘Miracle Tree’ Launched A Multi-Million Dollar Superfood Brand &Raquo; 6832440 1740101451966 Dcf5Ed4157974
How a ‘Miracle Tree’ Launched a Multi-Million Dollar Superfood Brand

Imagine discovering a single plant so powerful it could transform health, fight climate change, and empower communities worldwide. That’s exactly what happened when Lisa Curtis tried moringa while s…

Imagine discovering …

Imagine discovering a single plant so powerful it could transform health, fight climate change, and empower communities worldwide. That’s exactly what happened when Lisa Curtis tried moringa while serving in the Peace Corps. A decade later, she turned that discovery into Kuli Kuli Foods, bringing this ‘miracle tree’ to 11,000 stores across the U.S. In this episode of the Conscious Design Podcast, host Ian Peterman dives into Lisa’s journey—from launching her first moringa product to scaling her brand nationwide. Lisa shares how she overcame Retail challenges, built an ethical supply…

Listen · 39:01
The Surprising Way Coffee Waste Is Being Used To Replace Plastic &Raquo; 6832440 1739492651279 31Fbbcb2D2891
The Surprising Way Coffee Waste is Being Used to Replace Plastic

What if your morning coffee waste could be turned into something useful? In this episode of the Conscious Design Podcast, host Ian Peterman talks with Ricardo Garcia, founder of Coffee Kreis, about ho…

What if your morning…

What if your morning coffee waste could be turned into something useful? In this episode of the Conscious Design Podcast, host Ian Peterman talks with Ricardo Garcia, founder of Coffee Kreis, about how used coffee grounds are transformed into sustainable, reusable coffee cups and more.They explore the science behind coffee-based materials, how Coffee Kreis is reducing single-use plastics, and the business strategies behind sustainable innovation. Ricardo shares insights into subscription models for coffee shops, navigating sustainability regulations, and the exciting future of eco-friendly pro…

Listen · 32:27
From Waste To Wearable - Recycling Plastic Into Sustainable Clothing &Raquo; 6832440 1738962435146 4Eeaee4C0A529 8
From Waste to Wearable – Recycling Plastic Into Sustainable Clothing

Would you wear clothing made from plastic party cups recycled into fabric? Lauren Choi, founder of The New Norm Fabric, joins host Ian Peterman to share how she's turning hard-to-recycle plastics int…

Would you wear cloth…

Would you wear clothing made from plastic party cups recycled into fabric? Lauren Choi, founder of The New Norm Fabric, joins host Ian Peterman to share how she's turning hard-to-recycle plastics into sustainable fabric. From building an extruder in her garage to partnering with manufacturers, Lauren’s journey is a must-watch for innovators, entrepreneurs, and sustainability advocates. Learn about the challenges of recycling, the future of eco-friendly materials, and how she’s scaling her impact without traditional venture capital. In this episode, we explore the birth of The New Norm an…

Listen · 35:26
How This Company Is Turning 40% Of Wasted Food Into Profit! &Raquo; 6832440 1738288822295 25533A5380643
How This Company is Turning 40% of Wasted Food into Profit!

Did you know that 40% of food is wasted globally? What if we could turn that waste into delicious, nutritious food? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Da…

Did you know that 40…

Did you know that 40% of food is wasted globally? What if we could turn that waste into delicious, nutritious food? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Dan Kurzrock, CEO of Upcycled Food Inc., to discuss how upcycling can revolutionize the food industry and create a more circular economy.Dan shares his journey from homebrewing beer in college to launching a company that transforms food byproducts into high-value ingredients. Throughout the conversation, they dive into the staggering scale of food waste and why upcycling presents a powerful busine…

Listen · 57:04

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