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Attract the Right Job or Clientele:

How to Drive Online Purchases for Sales and Growth

If your goal is to increase conversion rates on your E-Commerce website and close more sales, the first critical step is to focus on designing the right customer experience. While great product photography and informational descriptions are essential, you must also motivate and inspire potential buyers to purchase what will fulfill their desires.

When designing your journey through your brand and to repeated purchases, you’ll need to refine a few touchpoints and implement strategic tactics. Our collaborative blog offers ideas on how to drive online purchases for sales and growth.

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Drive Online Purchases for Sales and Growth

Image: Freepik

Provide Different Payment Options

Customers want choice and a thoroughly personalized journey. Accordingly, offering various payment methods can increase the likelihood of customers completing purchases. 

Credit cards, PayPal, and Apple Pay are popular options, but it’s wise to consider adding regional methods like iDEAL in the Netherlands. 

Offering various payment methods removes obstacles that may prevent your customers from making a purchase, making the whole transaction much smoother.  

Use Tools Like Buy Now, Pay Later, or Installments

Options like Buy Now, Pay Later (BNPL), and installments can significantly boost sales and help customers find ways to afford your products or services. Here’s how it works: Platforms like Klarna and Afterpay allow customers to spread payments, reducing immediate financial burdens. Other benefits of B2B BNPL include higher customer satisfaction, reduced bounce and cart abandonment rates, and improved sales. 

Add a Clear Call to Action

A clear call to action (CTA) is essential to guide customers through purchasing. It’s best to use concise, impactful language like “Buy Now” or “Add to Cart” to reduce confusion. However, you can also take inspiration from some of the most compelling CTAs out there and make your CTA more unique and relevant to your brand.  

When integrating your CTA on your website, make it stand out visually with contrasting colors and prominent placement. For example, positioning a bright CTA button near a product’s image can draw immediate attention. 

• Pro tip: Keep your CTA simple and avoid confusing the reader with multiple CTAs. 

Provide Live Chat Support

Live chat support enhances the customer shopping experience by offering instant assistance. Real-time answers to inquiries, from product details to payment issues, can prevent potential cart abandonment and maximize conversion. 

For example, a customer hesitating over a product feature can receive clarification through live chat, which can help resolve their bouts and encourage them to proceed with a sale. This interaction also builds trust and reassures customers that help is readily available, giving them a sneak peek of your customer service approach. 

Use Newsletter Sign-Ups and Abandoned Cart Emails to Send Out Personalized Offers

Leveraging newsletter sign-ups and abandoned cart emails allows you to send tailored offers and reminders. For example, personalized emails addressing customers by their names and referencing specific items can help them remember about their cart and proceed to a purchase. Similarly, a special discount on an abandoned item may be the push needed to encourage a customer to check out the products in their cart. 

Conclusion: How to Drive Online Purchases for Sales and Growth

Always speak to the interests of your clientele. When closing more sales and optimizing your conversion rate, understand your target audience and what resonates best with them. A one-size-fits-all solution rarely works, whereas varied communications can to pique the interest of more people by on an ongoing basis.

For more Insights, Visit Elinor’s Amazon Author Page

Be A Story-Teller

“Believe, Become, Empower”

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Sales Tips: How to Drive Online Purchases for Sales and Growth

1. Become familiar with your intended clientele’s needs, wants, and desires.
2. Focus on strategic efforts for your business to increase attention.
3. Track all strategies for attracting attention to your business to realize which works the best.
4. Be open to hearing out all new ideas so that you can select the best ones for you.
5. Take longer breaks during the weekend to allow your mind to wander and create new ideas.
6. Experimentation is crucial for finding the right formula for you.
7. Commit to ongoing learning.
8. Know that errors often point us in a better direction.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

RESOURCES FOR PERSONAL AND BUSINESS GROWTH: 

Advisorpedia  Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.

BabyBoomer – A trusted media source that collects and curates all the news and resources, plus offers a wide variety of excellent courses for the Baby Boomer generation.

BizCatalyst360  Presents a life, culture, and biz new media digest as a hub of creative expression and personal growth.

CatCat: Build your future one skill at a time.

ContactOut is a web-based platform that enables users to search for contact information and uncover contact details, including email addresses, phone numbers, and other personal data.

Executives Diary Magazine Features leaders from varying fields sharing their inspiring stories, including Elinor Stutz.

Fedica Realize your followers’ interests to create tailored content to encourage a returning and referring clientele.

Greg Jenkins Consulting LLC  – Helping organizations realize the value of diversity to build inclusive, evolving, high-performing cultures.

Growth Hackers – Helping businesses globally grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.

Humanology International Institute – The institution that develops and safeguards humanology as a discipline worldwide. 

Inclusion Allies Coalition: “Everyone is welcome here.” Learn more to train teams and join the advocacy program.

Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities; plus, Cellphonedeal compiles excellent deals on phones, plans, and prepaid to furnish you with the best options in your area.

Inspired Movie Inspiration is a game changer for most; apply to an inspiring guiding light in conjunction with Producer/Director of the Inspired movie Patryk Wezowski,

Kred  Connect with top-rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – who knows you and what your expertise can do for them, plus understand the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure fairness and work through customized consulting, training, and keynote speeches.

Onalytica: Find relevant influencers for your brand.

SalesPop!   Purveyors of Prosperity; How to Compete against Yourself to Excel in Your Career.
Simma Lieberman, “The Inclusionist,” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.

Yoroflow offers a comprehensive suite of digital workplace platforms to help you streamline your day-to-day operations, manage your finances, and grow your business.

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

Win Win Women is the world’s only interactive network and an international community for women. Women WIN when they receive solutions + Experts WIN when they provide solutions = Win Win Women.

The post How to Drive Online Purchases for Sales and Growth appeared first on SmoothSale™.

Elinor Stutz International Best-Selling Author

Elinor Stutz broke through barriers long before doing so was popular. Against all the odds, she defied the theme “women can’t sell” to become the top producer at every company she ever worked for, ignoring attempts to get her to quit.

Eleven years later, I lay motionless on a stretcher with an irreparably broken neck. Two visions appearing before me, and a brilliant gold light encasing my entire body, gave me a reason to believe I would recover. I wholeheartedly knew I was about to empower audiences far and wide. At the moment, I negotiated a full recovery with the promise to be of service. The surgeon and hospital staff anointed me with the title “The Walking Miracle.”

As the CEO of Smooth Sale, Stutz adapted the motto, “Believe, Become, Empower.” Believe in yourself; Become the person you envision; Empower your audience to do the same. Stutz is on the Social Media Committee for Inclusion Allies Coalition devoted to Diversity, Equity, and Inclusion.