If you need any further proof of the power of the SuperAging revolution, it’s now reported that 2025 will be the first time in history that seven generations are traveling simultaneously. From babies born to Gen Z parents all the way through to the grandparent and great-grandparents of those babies, everyone’s hitting the road. And, as reported here, a lot of that Travel involves multiple generations on the same trip. In fact, over 60% of Americans are planning trips with extended family or close friends of more than one generation.
Multi-generational travel is definitely hot, and within that trend there are many new opportunities, as the travel industry responds with new concepts, destinations and formats. Here are some of the top ones.
“Families are increasingly seeking travel experiences that educate and inspire across generations while minimizing their impact on the planet. Modern eco-conscious villas lead this trend with features like solar power, rainwater harvesting, organic gardens, and partnerships with local conservation projects.”
“The frenetic “10 cities in 7 days” approach is giving way to a more deliberate style of family travel. Extended villa stays, typically three weeks or longer, are becoming the preferred choice for families seeking deeper connections with local communities and cultures.”
“Thanks to DNA testing and easier access to family records, more families are planning trips to places where their ancestors once lived. It’s a wonderful way to connect with family history, and luxury villas make perfect home bases for these meaningful adventures.”
“More families are looking for beautiful spots where phones don’t ring, and emails can’t find you.”
“These carefully curated journeys serve as vehicles for transmitting family values, discussing financial Legacy, and sharing family philosophy across generations. Private wealth management firms report increasing requests for assistance in planning trips that combine meaningful experiences with structured discussions about family heritage and future planning.”
“These days, wellness means something different for every family member. Maybe Grandma wants to start her day with gentle Yoga, while the teens are ready for an energetic workout, and the little ones just want to splash in the pool.”
“Sometimes the perfect family trip starts with an amazing event that everyone wants to see. Think about it – watching a solar eclipse together, cheering at a big sports match, or experiencing a once-in-a-lifetime festival. These special moments become even better when you can share them with three or four generations of your family.”
“Ever noticed how some of the most famous spots in Europe are getting a bit too crowded? That’s why savvy families are discovering what we like to call “destination dupes” – places that offer similar magic but without the crowds and often at better prices.”
“Gone are the days when grandparents sat on the sidelines while the kids had all the fun. Today’s grandparents are often leading the charge on family adventures!”
“Ready to be your family’s hero? Skip the tourist hot spots and discover places that’ll make everyone say, “wow!” These hidden gems are where some of the best family memories happen, simply because they’re unexpected and special.
Check the full article for a lot more detail on these trends. Travel is definitely bouncing back after COVID, and the SuperAging market represents the biggest spenders. A recent survey by AARP, reported here, “indicated a significant rise in travel enthusiasm, showing a 5% year-on-year increase. In total, 70% of respondents expressed their intention to travel in 2025, marking a notable surge in travel interest among older adults.”
You can rely on SuperAging News to keep a close watch on these trends. We’re also reaching out to resources within the travel industry to bring you relevant news, expert advice and even special discounts.
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