My guest this week is Thomas Prather, the Chief Marketing Officer at Smashburger.

Thomas brings over 30 years of marketing expertise, beginning in automotive advertising, where he managed Cadillac’s resurgence in 1995. He transitioned to the food and beverage industry in 2003, joining Starbucks and eventually becoming VP of U.S. Retail Marketing.

At Starbucks, he drove Growth across more than 17,000 U.S. locations, notably overseeing the brand’s third-party delivery partnerships with UberEats and DoorDash, while leading the brand’s most successful fall season with the 20th anniversary of the Pumpkin Spice Latte.

As Smashburger’s CMO, Thomas now applies his extensive experience to drive the brand’s growth through innovative global strategies focused on elevating Smashburger’s brand presence. He aims to attract a broader audience by aligning the company’s offerings with emerging trends and consumer expectations, all while ensuring the brand remains relevant and committed to delivering an exceptional guest experience. 

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