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What PR Pros Need to Know About SEO with Jade Pruett, Owner & Founder of HelloSEO

  1. What PR Pros Need to Know About SEO with Jade Pruett, Owner & Founder of HelloSEO Whitney Lee 55:33

Are you leveraging the full power of SEO in your PR strategy, or are you leaving potential untapped?

In this episode, Whitney sits down with Jade Pruett to uncover the vital connection between SEO and PR—a must-know for any modern marketer. Together, they break down the challenges PR professionals face in navigating SEO and share actionable strategies to bridge the gap.

💡 Here’s what you’ll learn:

  • The art of acquiring backlinks and why guest posting still reigns supreme.
  • How media coverage can amplify your SEO game.
  • The value of tools like Google Analytics and Google Search Console for tracking success.
  • Why transparency and accessibility are crucial in SEO practices.
  • The role of AI in content creation and how to integrate it effectively.
  • How social media platforms, including Pinterest, play into SEO strategies.

Jade also shares inspiring success stories and practical tips to help local businesses thrive in the digital marketing space. Whether you’re a PR professional, a marketer, or a business owner, this conversation is packed with insights to boost your online visibility and deliver measurable results for your clients.

Tune in now to discover the strategies you need to dominate the digital marketing landscape!

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Free SEO Report Card

HelloSEO Website

Jade on LinkedIn

Jade on Instagram

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Whitney on LinkedIn

Whitney on Instagram

True Story PR Website

TheWhitneyLee.com

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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