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Pros & Cons: Big Agencies vs Small Agencies with Amy Dang-Stojanovic – Managing Partner, Mochee

  1. Pros & Cons: Big Agencies vs Small Agencies with Amy Dang-Stojanovic - Managing Partner, Mochee Whitney Lee 43:32

Is social media still the Wild West of marketing, or has it grown into a strategic powerhouse?

In this episode, Whitney Lee sits down with Amy Dang-Stojanovic, managing partner of Mochi, to explore the ever-changing world of social media and PR. They pull back the curtain on:

  • The rise of authentic content and the shift away from polished perfection.
  • Why smaller, nimble teams can outshine big-name agencies.
  • The critical balance between engagement and calls to action in successful campaigns.
  • How content creators and influencers play different but vital roles in modern marketing.

Amy also shares her thoughts on navigating client expectations, staying profitable as a social media agency, and crafting innovative content strategies that keep brands ahead of the curve.

Whether you’re in the trenches of PR or just curious about the inner workings of this fast-paced industry, this conversation is packed with real talk and actionable takeaways.

🎧 Hit play and learn how to adapt, innovate, and make your mark in social media!

——–

Mochee Website

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Mochee on Instagram

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True Story Website

TheWhitneyLee.com

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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