Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks about the challenges of making sustainability affordable and the solutions he’s implementing through his startup. They discuss the inception of Ecoternatives, born from a desire to tackle plastic pollution and the high cost of sustainable products. Aidan also shares insights on market dynamics, the influence of consumer trust, and his strategies for offering cost-effective eco-friendly products.

Notable Moments:

• 02:07 Eco-Friendly  Products And Evaluating Their Authenticity

• 06:59 Marketing Strategies And Cost-Effectiveness

• 12:40 Retail Budget And Green Premium

• 17:01 Business With A Focus On Affordability And Quality

About Aidan Riehl: 

Aidan is a 22 year old entrepreneur from Hawaii that has been working on his startup Ecoternatives for the past 3 years. He believes in creating social, and environmental change through business and innovation. He studied economics at Cal Poly, and recently attended their summer accelerator to continue pushing the limits of what it means to shop sustainably at affordable prices.

Learn more about Aidan Riehl and Ecoternatives:

• https://www.linkedin.com/in/aidan-riehl-380983203/ 

• https://www.instagram.com/ecoternatives.co/?hl=en 

• https://www.ecoternatives.co (Use this code for a free gift in your order: CDPODCAST)

• Sign up for the app waitlist: https://forms.gle/vRv4ZCmsFU9QyvLV8 

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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.