Building Profitable Relationships With Clients And Partners
https://50andwisercoaching.com/ Podcast: Building Profitable Relationships With Clients And Partners – In this podcast episode, LaWanna Bradford is interviewed by Yvonne A Jones on the topic of identifying and approaching potential joint venture partners to build mutually beneficial relationships, and how building relationships has impacted LaWanna’s bottom line.
Bradford is the owner of two businesses: a commercial and investment mortgage company called The Bradford Group, and a business management consulting firm called the Bradford Group Consulting. She is passionate about helping women in business build generational wealth and financial literacy. She believes that there is a formula for success, and it requires developing a strategic lens. LaWanna emphasizes the importance of developing strategic partnerships and cultivating relationships, particularly those that leverage one another’s strengths to reach a broader community and to leverage shared resources. She believes that when you show individuals that you are interested in them, then you become interesting. LaWanna also mentions her TV broadcast from last year, which came about because of a relationship with a business partner.
The conversation emphasizes that before being able to challenge others, it is necessary to work on oneself. The speaker describes their approach to building relationships with potential partners, which involves first building trust by showing an interest in serving the other person’s needs and developing a relationship through social media and attending events. She advises that it’s essential to observe and evaluate a potential partner’s character before entering into a business relationship. Finally, she emphasizes the importance of a written agreement that includes specific details such as goals, timelines, and exit clauses, among other things.
LaWanna talks about the importance of repositioning to remain relevant in the market, being a student of the industry, studying trends and the moves of bigger players, and assessing one’s market position. She suggests that businesses have to constantly reinvent themselves to stay top of mind and grow with their customers. The speaker encourages business owners to bring in diversity of thought and perspective, to get feedback from clients and invest in young people who can bring a unique lens. She also shares a story of how building a strong partnership with a business partner who has different strengths has helped her grow as a seasoned business owner.
Website: https://www.bradfordgroupmtg.com
Previous Video: https://www.youtube.com/watch?v=byvP818ljlU
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