Salespeople are key to a business’s success, but many entrepreneurs make hiring mistakes. They select candidates based on how well they interview but often end up with people who just don’t work out in the field. Hiring people who are passionate about your product and organization, who will stay with you over the long term, and who have a high level of technical expertise is essential. 

The key to picking a successful sales candidate is not just making sure that they interview well–it’s personality traits. So, what personality traits are shared among the best performers? 

Join this entrepreneurship Education podcast with Christopher Croner as we discuss how entrepreneurs can become perfect in hiring top-producing salespeople.

Christopher Croner, Ph.D., is a Principal with SalesDrive, a cutting-edge sales management consulting firm. He developed the SalesDrive assessment system, including the Drive Model of salesperson motivation. Using this system, he has helped numerous companies to hire and develop top-performing salespeople.

Key Highlights from The Show:

[00:01] Episode intro and a quick bio of the guest; Christopher Croner

[02:44] Chris’ backstory and how he got into the sales and marketing space

[04:49] What is selling, according to Christopher

[06:11] The most significant problem that salespeople have

[07:24] Bad patterns that companies make when recruiting salespeople

[11:28] An ideal client that Christopher works with

[12:40] How the process of working with a client looks like

[14:23] Meaning of “drive” and how it relates to salespeople

[17:20] How to instil and nurture the sales drive in your sales team

[23:22] What it means to be an entrepreneur to Chris

[25:00] Valuable lessons Chris has learned in the entrepreneurship journey

[29:16] How to avoid being in the trap of dishonest salespeople during the hiring 

[31:48] The last time Chris was a bottleneck in his business and what happened

[34:25] Chris’ tips for the success of an entrepreneur

[37:18] Best ways to reach out and connect with Christopher Croner

[37:50] Ending the show and call to action

Notable Quotes:

• Anyone who communicates for a living is selling. 
• Whether a salesperson can sell is different from whether he will sell. 
• Recruiting people for your company is an art. 
• Your destiny is always in your hands.
• As an entrepreneur, never stop learning.
• Anyone who communicates for a living is selling. If you are communicating an idea and then having people accept it, that is also selling.

Get Christopher’s Book:

Never Hire a Bad Salesperson Again: Selecting Candidates Who Are Absolutely Driven to Succeed: https://www.amazon.com/Never-Hire-Bad-Salesperson-Again/dp/0974199613.

Connect With Christopher Croner:

Website: https://salesdrive.info/

Twitter: https://twitter.com/SalesDriveLLC

LinkedIn: https://www.linkedin.com/in/christophercroner/

—–

Are You Stuck? Book a FREE call with me now 👉 https://tinyurl.com/book-your-free-call 

Most Recent Episodes

May 15, 2023

Scaling Your Business: The Importance of Delegation and Leadership  | Aron Clymer| Founder & CEO of Data Clymer | Inter:views 125

Many entrepreneurs get stuck in the day-to-day operations of their businesses and struggle to take their skills to the next level. The reason? They have become the bottleneck in their businesses. ...

Listen · 33:48

May 8, 2023

Building a Strong Culture for Scalability and Growth  | Alex Neist | Founder of Hostage Tape | Inter:views 124

When building something that aligns with your passion, work can feel more like a joyful experience rather than chores. However, as a business owner and founder, to ensure that your company continues...

Listen · 36:30

May 2, 2023

Special Series The Entrepreneur Alphabet |  Z for Zeal | Episode 26

Zeal stands for great energy or enthusiasm in pursuing a cause or an objective. And entrepreneurs must display great energy and enthusiasm at all times if they want to succeed! In this final episode...

Listen · 9:19

Load More Episodes

Laurent Notin The Bottleneck Coach : Getting Entrepreneurs Unstuck; Podcast Host

I am a French national who left France at 23, and spent 20 years in South-East Asia, before relocating to Finland in the summer of 2019.

​My professional background is in market research and advertising, where I ran small businesses of up to 150 people across 3 countries.

I've always cared more about others than about myself. I've developed a passion for coaching, mentoring, advising, and training people throughout the years. Combined with my entrepreneurial mindset, becoming a coach to entrepreneurs just made sense.

Today, I combine my experience and expertise to unlock entrepreneurs from situations they create when they become the bottleneck in their business.