Who is your ideal client? What makes them likely to buy and how do you serve that niche?

Your brand is more than just a logo. Learn to assemble the elements you need to build a consistent brand

Lessons on pricing from my cleaner vs how we do pricing for my consulting business This is not the cleaning trolley of my cleaner… It’s not big enough 😂 “And one more thing, Mr Aranki”, said my cleaner at the end of what was now one of her customary monologues that she gave at the end […]

If you’re in a business where customers come back time and time again, you need to look at the lifetime value of a customer to set your marketing budget

Marketing research can help you make better decisions if you choose the right approach

This isn’t me but what a haunting look This is a reprint of a classic blog that I wrote in January 2020 when I first started my company Shiageto Consulting. Enjoy! A new year is often a pivotal time to think about your life and your happiness. In fact it doesn’t just have to be a […]

In this interview, Sniukas shares his insights on what strategy really is and how companies can make better strategies. Photo by Dylan Gillis on Unsplash Strategy is a buzzword that is frequently used in the business world. However, as strategy advisor Marc Sniukas points out, many companies do something they call “strategy,” but it’s not really […]

You can’t be good at everything. Find your competitive advantage by focusing on one thing you do well.

Establishing a comprehensive price strategy is just one element of your overall business plan.  It all begins with answering questions about your business