This is not my desk nor hands “You need to post less” said the LinkedIn expert I spoke to this week. “The algorithm doesn’t like it when you post so much.” He was referring to the fact that the previous week I had been posting on average 3 times a day. Consideration of the algorithm may be important for […]
“Feed the beast and the beast will feed you” — 3 LinkedIn examples from my week that emphasise why doing this effectively increases my surface area of luck John Amaechi is such a lovely man but how did I end up meeting him? Read on… Last year I took part in a interview with a class of British school […]
How is coaching like yard care? That’s a question I had to ask myself early in my business, when a yard care company asked me for help with their marketing! Most of my training and experience had been focused on working with coaches. So yard care was a whole new creative challenge for me! But […]
“What am I missing in the time I spend on this?” Have you ever asked yourself that question? How many hours have you spent creating your coaching program the long, hard way? And what else could you have accomplished in those hours? How many emails could you have cleared from your inbox in the time […]
Do you have a concrete plan to reach your goals for your coaching business in 2024? New years are often times when we make resolutions and set goals. You might be planning to turn your wisdom into a coaching program, get more consistent with your content creation, or write a book. Whatever your goal is, […]
Do you ever compare yourself to more successful and experienced coaches, and wonder why your clients would ever choose you over them? If you do, there’s a pretty good chance that you’re selling yourself short. You’re probably more of an expert than you realize! If you want to feel confident, capable, and powerful when you […]
Who writes with a biro nowadays? This is a reprint of a classic blog that I wrote in June 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first 6 months of launching my first start-up (Shiageto […]
A friend of mine recently asked me how to connect with more people online. Here are a few strategies I’ve personally found useful: 1. State what you do concisely and clearly in your profile’s “Intro” section. People who are checking out your profile should immediately know who you help and how you help them. Keep […]
Never underestimate the value of building relationships by giving without expectations. I have a friend I’ve been seeing in networking groups for a while. When we talked, I sometimes gave her suggestions, recommendations of people or tools I thought could help her, and invitations to events I thought she’d find valuable. I didn’t think she […]
Understanding your ideal customer is the bedrock of successful marketing. Your ideal customer represents those most likely to value your offerings, resonate with your brand, and engage with your business. In this concise guide, we’ll explore the importance of grasping your ideal customer and offer actionable steps to achieve this crucial understanding. Defining Your Ideal […]
