Understanding your ideal customer is the bedrock of successful marketing. Your ideal customer represents those most likely to value your offerings, resonate with your brand, and engage with your business. In this concise guide, we’ll explore the importance of grasping your ideal customer and offer actionable steps to achieve this crucial understanding. Defining Your Ideal […]
Would you love to get your coaching program outlined in 1 hour or less? I’m sharing my September blog post early, because I want you to know about something special I’ve got coming up: Course Creation Made Easy: Beat the Blank Screen, and Get Your Coaching Program Created Fast! In this FREE 30-minute masterclass, you’ll […]
This is a reprint of a classic blog that I wrote in May 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first 6 months of launching my first start-up (Shiageto Consulting) and how those lessons are […]
You’ve probably heard that you’d get more clients if you did more video marketing. But if you don’t feel confident on camera, or you don’t know what to say, it can be a challenge to make yourself create videos for your business AT ALL, much less to make them convert into sales. The good news […]
For people to invest in your coaching, they need to trust you. They need to believe that you’re great at what you do, that you’re a good fit for them, and that you can help them create the result you promise. And for them to trust and believe in you, you need to trust and […]
In this interview, Dustin Bogle, a sales expert, multi-location gym owner, and former pro wrestler shares his valuable insights on how you can generate more sales from your leads Photo by JJ Ying on Unsplash In the competitive world of business, converting leads into sales is a crucial factor for success. To shed light on this topic, […]
Are you sending friend or connection requests to random people on social media, in hopes of growing your network and getting clients! without having a plan for what you’ll do if they accept? Then we’ve got a problem! Because you’re probably spending WAY too much time on your social media marketing, for too little results! […]
Does your brain ever resist you when you need to focus on a task and get it done? It can be so frustrating ““ especially when it’s a task that can’t be postponed without consequences, and you’re not in a position to delegate it. Procrastination can be incredibly tempting, but it can also be costly, […]
Since most buyers don’t buy on their first visit, it is in your best interest to capture their email address using an attractive lead magnet and use a pixel to be able to show your online ads to them in the future. Now that they’ve visited your site, it’s time to stay in front of […]
Are you communicating with your clients and other business contacts in a way that maximizes connection and understanding? I recently had two experiences that reminded me how important it is to do that. One was with a client whose written communication style is somehow incompatible with mine. We’ve learned the hard way that we can […]
