October 29th, 2023 Marcia Riner
In the world of business, competition is fierce, and getting your foot in the door can be challenging. That’s where the concept of an “entry offer” comes into play. An entry offer is a powerful tool that can help you not only attract new customers but also set the stage for long-term profitability. In this […]
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October 22nd, 2023 Marcia Riner
In the dynamic world of business, acquiring new customers is the lifeblood of growth and sustainability. To thrive in today’s competitive landscape, a well-structured customer acquisition plan is your guiding star. In this concise blog, we’ll dive into the essential elements of building a customer acquisition plan that drives business growth. Know Your Audience A […]
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October 15th, 2023 Marcia Riner
As the year draws to a close, businesses of all sizes are evaluating their financial performance and looking for ways to maximize their profits. Whether you’re a startup, a small business, or a large corporation, the year-end is a critical time to assess your strategies and implement changes that can enhance your bottom line. In […]
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October 9th, 2023 Marcia Riner
In the ever-competitive business landscape, one of the key factors that can significantly impact a company’s bottom line is the Cost of Goods Sold (COGS). COGS represents the direct costs associated with producing the goods or services that a business sells, and it’s a crucial metric in determining profitability. Fortunately, with a strategic approach, it’s […]
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October 1st, 2023 Marcia Riner
In today’s fiercely competitive business landscape, offering a top-notch product or service is just the first step toward success. What truly sets apart thriving businesses from the rest is their ability to deliver exceptional service. Service delivery is not just about meeting customer expectations; it’s about exceeding them. It’s about creating memorable experiences that keep […]
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September 24th, 2023 Marcia Riner
Understanding your ideal customer is the bedrock of successful marketing. Your ideal customer represents those most likely to value your offerings, resonate with your brand, and engage with your business. In this concise guide, we’ll explore the importance of grasping your ideal customer and offer actionable steps to achieve this crucial understanding. Defining Your Ideal […]
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September 18th, 2023 Marcia Riner
In the world of business, there’s an undeniable truth that often goes unnoticed: the owner, the visionary, the driving force behind the company, can also be the very bottleneck that restricts its growth. It’s a paradoxical concept that deserves a closer look, as it holds the key to unlocking untapped potential and skyrocketing profitability. As […]
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September 3rd, 2023 Marcia Riner
In the dynamic world of business, the beliefs held by your potential customers can be the linchpin of their purchasing decisions. To skyrocket your conversions and sales, it’s essential to master the art of shifting these beliefs strategically. Know Your Ideal Customer Before delving into the realm of transforming buyer beliefs, you must have a […]
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August 27th, 2023 Marcia Riner
In today’s fast-paced and ever-evolving business landscape, the success of any organization hinges on the enthusiasm and commitment of its employees. However, recent findings from the Gallup survey on employee engagement reveal a concerning trend – a significant portion of the workforce is disengaged. This poses a formidable challenge for businesses looking to thrive in […]
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August 20th, 2023 Marcia Riner
In today’s ever-evolving business landscape, expansion is often the key to growth and sustainability. For your business, it might be time to explore new horizons and diversify your revenue streams. This blog will delve into three crucial points on successfully entering a new market. 1. Market Research is Key Expanding into a new market requires […]
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