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Marcia Riner

Embracing Renewal: How Cleaning House Opens Doors To New Opportunities &Raquo; File 10

Embracing Renewal: How Cleaning House Opens Doors to New Opportunities

In the world of business, progress is often synonymous with evolution. Just as nature goes through cycles of growth, so too must our enterprises undergo transformations to stay relevant and profitable. One of the most effective ways to initiate this transformative process is by metaphorically “cleaning house.” By reassessing, decluttering, and streamlining your business operations, […]

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Preparing Your Business For Sale Long Before You Want To Sell &Raquo; File 4

Preparing Your Business for Sale Long Before You Want to Sell

Selling a business is a significant milestone that demands careful planning and preparation. While many entrepreneurs only consider getting their business sale-ready when they are ready to exit, it is essential to start this process years in advance. Taking proactive steps to enhance the value and marketability of your business can lead to a smoother […]

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The Price Is Right! &Raquo; File 38

The Price Is Right!

Your price is right when your customer buys your offer. The price is somewhere between the lowest price you are willing to accept and the highest price your customer is willing to pay for it. Getting to that price is a combination of a few things. This is best done with research and good old-fashioned, […]

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Future Business Owner Exit &Raquo; File 40

Future Business Owner Exit

You’ve invested your blood, sweat, tears, nights, weekends, and a lot of money into your business. Don’t you want to recoup some of that when it’s over? You should! There are so many reasons that support you selling your company versus closing your doors. I’m talking about everyday businesses too, not necessarily the Shark Tank, […]

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4-Step Formula For More Conversions &Raquo; File 41

4-Step Formula For More Conversions

As business owners, we all want more leads, right? But leads don’t necessarily mean sales. What if you have a process to convert the leads into warmer and more interested prospects? Could you have more success turning warm prospects into sales? Of course! Here’s my 4-step formula for converting more leads into a warm and […]

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Knowing Your Business’s Profit Margins &Raquo; File 53

Knowing Your Business’s Profit Margins

Profitability ratios are essential metrics that provide insights into a company’s financial performance. By analyzing these ratios, businesses can assess their profitability and make informed decisions to improve their financial outlook. In this article, we will explore three crucial profitability ratios: Gross Profit Margin, Operating Margin, and Net Profit Margin. Gross Profit Margin = Cost […]

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Can Your Business Survive A 3-Week Vacation? &Raquo; File 54

Can Your Business Survive A 3-Week Vacation?

As summer heats up (everywhere but in SoCal) and schools are out, we start to think about taking some time off to enjoy the fruits of our business labors. For many business owners, this becomes a difficult task. Either they work insanely hard to cram their entire month into a couple of weeks so that […]

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How To Improve Your Sales Conversions &Raquo; File 55

How To Improve Your Sales Conversions

Your sales conversion rate is one of the easiest ways to track and improve your business’s revenue. It all starts with understanding your data and once you have it, you can make small incremental changes to improve your revenue and profit. Here are the 6 areas you should be looking to improve: 1. Your sales […]

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The Factors Driving Business Profit &Raquo; File

The Factors Driving Business Profit

There is a simple method to calculating your profit. Income – expenses = profit. Right, but there is so much more to that statement that you show know about. As such, what drives your profit? In my 3rd book, Boosting Business Profit, I talk about the pathway that you should be following to improve that […]

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Is Your Company In The Playoffs? &Raquo; File 3

Is Your Company In The Playoffs?

I just love this time of year, the NHL Stanley Cup playoffs are going strong, and the NBA playoffs are also going. It makes me think about how playoff time translates to businesses when they are in a position to close the deal. We’d all like to be the only contender in the game, but […]

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