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Preparation: Your Greatest Differentiator &Raquo; Img 2023

Preparation: Your Greatest Differentiator

/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Growing up, our weekends were synonymous with home improvement projects. Whether it was a task assigned by my mother or a spontaneous endeavor, my father’s meticulous preparation set the tone for success. Take, for instance, the time he tackled replacing […]

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What Are The Benefits Of Small Group Tours? &Raquo; Ralph Velasco Working With Tour Participant In Berber Rug Shop Tinerhir Morocco Copyright 2014 Lois Brassart 1024X768 1

What Are the Benefits of Small Group Tours?

Small group travel offers an array of advantages for those craving immersive and enriching experiences. Here’s why these tours stand out as exceptional options for travelers seeking unforgettable journeys: Personalized Exploration With small group tours, you’re not just another face in a big bus crowd. The intimate group size (for my tours that’s 6 – […]

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The Role Of Leadership In Driving Effective B2B Sales Training &Raquo; Img 2023

The Role of Leadership in Driving Effective B2B Sales Training

/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} As B2B sales leaders, we’ve witnessed firsthand the transformative power of effective sales training. However, the success of any training program is heavily influenced by the role played by leadership.  In the B2B sector, where sales processes are complex and […]

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Improving Promotional Effectiveness In Life Science Brand Marketing &Raquo; Img 2023

Improving Promotional Effectiveness in Life Science Brand Marketing

Effectiveness in promoting pharmaceutical products is a crucial focus for marketing and sales leaders in the life science industry. A quick search on Google yielded over 92 million potential sources of information on this topic. Here are key insights and factors I found during my research: Relevance: Messages must address the specific needs, concerns, and […]

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Byline 360° Revisited

On Monday, April 8th, we’ll conduct Byline 360˚ as you’ve come to know and love it. Then, we’re going to take a nap for two months. Starting Monday, May 13th, 2024, we’ll begin meeting twice a month, at 3:00 p.m. Eastern time, for three months. But this time, Byline 360˚  will be an actual workshop, […]

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Measuring The Impact Of B2B Sales Training On Business Growth &Raquo; Img 2023

Measuring the Impact of B2B Sales Training on Business Growth

In the B2B sector, where sales cycles can be long and complex, the effectiveness of your sales force is paramount. Sales training programs are often seen as a key investment in enhancing this effectiveness.  However, the real value of these programs lies in their measurable impact on business growth. The following is a guide on […]

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Chicken Or Egg &Raquo; Notes To Self By Mark Obrien

Chicken or Egg

I was recently in a conversation with a client. We’ll call her Petunia (not her real name; although, I wish it were). Petunia happens to work in a very large (as in global), very dysfunctional (as in no responsibility or accountability) company that has her beyond frustrated. Part of her frustration is that she’s very […]

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We Ain’t Seen Nothin’ Yet &Raquo; Notes To Self By Mark Obrien

We Ain’t Seen Nothin’ Yet

We live in a horse race. Two nags, Gluefoot and Gimpy, are neck-and-neck coming down the stretch, and we have no idea which horse will cross the finish line first. Gluefoot represents the uncertainty of whether we’ll persist in our belief that we can control (because we’ll be blamed for) everything. Gimpy represents the uncertainty […]

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The State Of The Onion &Raquo; Notes To Self By Mark Obrien

The State of the Onion

I was going to excerpt portions of President Biden’s 2024 State of the Union remarks and annotate them with snide comments. But four things happened: I realized snark is indistinguishable from truth at this point, and snark doesn’t sit well in some circles. Neither does truth. And here we are. I wouldn’t have enough time […]

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A Silly People &Raquo; Notes To Self By Mark Obrien

A Silly People

On The Scale of Self-Deceit and Frivolity Unto Extinction, there are points well beyond first-world problems. They indicate the extent to which life in the United States is luxurious enough that we can afford to make shit up to worry about. They also confirm the point made by Bill Maher that Americans are a silly […]

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