Posts Tagged With ‘ FEATURED ’

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Small group travel offers an array of advantages for those craving immersive and enriching experiences. Here’s why these tours stand out as exceptional options for travelers seeking unforgettable journeys: Personalized Exploration With small group tours, you’re not just another face in a big bus crowd. The intimate group size (for my tours that’s 6 – 10 participants, depending on the trip) allows for personalized attention from our guides, and me, and opportunities to engage with local people on a deeper level. Traveling this way you’re sure to have more meaningful interactions with locals... Continue Reading

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Effectiveness in promoting pharmaceutical products is a crucial focus for marketing and sales leaders in the life science industry. A quick search on Google yielded over 92 million potential sources of information on this topic. Here are key insights and factors I found during my research: Relevance: Messages must address the specific needs, concerns, and interests of the target audience, which includes healthcare professionals, patients, and sometimes the general public. Understanding their challenges and motivations is key to crafting impactful messages. If a pharmaceutical representative is... Continue Reading

On Monday, April 8th, we’ll conduct Byline 360˚ as you’ve come to know and love it. Then, we’re going to take a nap for two months. Starting Monday, May 13th, 2024, we’ll begin meeting twice a month, at 3:00 p.m. Eastern time, for three months. But this time, Byline 360˚  will be an actual workshop, with actual work to be done between sessions. In short, we’ll talk, draft, share and discuss our drafts, then revise and refine them. Over our six sessions, we’ll figure out why we do the things we do when we write, which of those things we might do better, and which of those things define... Continue Reading

In the B2B sector, where sales cycles can be long and complex, the effectiveness of your sales force is paramount. Sales training programs are often seen as a key investment in enhancing this effectiveness.  However, the real value of these programs lies in their measurable impact on business growth. The following is a guide on how to track and measure the impact of a sales program for your organization.  Establishing Clear Training Objectives: Before diving into the metrics, it’s crucial to align your sales training objectives with your business goals. Whether it’s increasing the... Continue Reading

I was recently in a conversation with a client. We’ll call her Petunia (not her real name; although, I wish it were). Petunia happens to work in a very large (as in global), very dysfunctional (as in no responsibility or accountability) company that has her beyond frustrated. Part of her frustration is that she’s very responsible and very willing to be accountable. But her responsibility and accountability aren’t acknowledged, rewarded, or reciprocated. During the conversation, I asked a question it had never occurred to me to ask before: Do companies like that breed irresponsibility and... Continue Reading

We live in a horse race. Two nags, Gluefoot and Gimpy, are neck-and-neck coming down the stretch, and we have no idea which horse will cross the finish line first. Gluefoot represents the uncertainty of whether we’ll persist in our belief that we can control (because we’ll be blamed for) everything. Gimpy represents the uncertainty of whether we’ll come to realize we’re insignificant and ineffectual beyond the ability of our imaginations and our egos to comprehend such a thing. Exhibit A is climate change. I came across an article in The New Yorker entitled, “What a Major Solar Storm... Continue Reading

I was going to excerpt portions of President Biden’s 2024 State of the Union remarks and annotate them with snide comments. But four things happened: I realized snark is indistinguishable from truth at this point, and snark doesn’t sit well in some circles. Neither does truth. And here we are. I wouldn’t have enough time to peel the onion sufficiently enough to respond to all the delusional falsities in Uncle Joe’s remarks and still have time for everything else in my life. I found this post in The Federalist that highlights 30 of the lowlights. So, I decided to let it go at that. I... Continue Reading

On The Scale of Self-Deceit and Frivolity Unto Extinction, there are points well beyond first-world problems. They indicate the extent to which life in the United States is luxurious enough that we can afford to make shit up to worry about. They also confirm the point made by Bill Maher that Americans are a silly people. Consider this item, which was brought to my attention most recently: On February 9, 2024, The Virginian-Pilot newspaper ran an article with the headline, ”PETA wants carousel maker to stop creating rides with animal figures”. Not animals. Animal figures. At the very least,... Continue Reading