Ever wondered how one can transform a career from the corporate grind to a thriving entrepreneurial journey? Meet Tiago Faria, a former Google employee who took the leap from corporate stability to become a trailblazer in the world of podcast guesting. After dabbling in various marketing strategies, Tiago stumbled upon a game-changing insight: podcast guesting isn’t just a platform for visibility, but a powerful tool for networking and generating high-quality referrals. His experiment was nothing short of impressive—67 podcast appearances in just four months! This bold move not only expanded his reach but also refined his approach to creating impactful, engaging content.

Tiago’s method is all about strategy and storytelling. He breaks down his approach into three key stages: preparation, branding, and podcast readiness. First, he focuses on pinpointing the target audience and developing a unique selling proposition that sets you apart. Next, he dives into crafting a distinctive, memorable brand with a captivating origin story. Finally, Tiago emphasizes the importance of preparation, using frameworks like the hero’s journey to ensure conversations are not just informative but genuinely engaging. His goal? To help entrepreneurs connect deeply with their audience and build trust through authentic, compelling storytelling.

What’s the secret sauce behind Tiago’s success? It’s his knack for turning personal challenges and unique experiences into relatable narratives that captivate listeners. By focusing on genuine storytelling, he’s shown how podcast guesting can cut through the noise, lower sales resistance, and foster strong, lasting connections. For anyone looking to elevate their brand and build meaningful Relationships, Tiago Faria’s insights offer a treasure trove of strategies to turn podcast appearances into powerful business growth tools. Ready to transform your marketing game? Tiago’s approach might just be the key you’ve been searching for.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.