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October 8th, 2024

Harnessing Neuroscience in Advertising: Kevin Bartanian on Effective Campaign Strategies

  1. Harnessing Neuroscience in Advertising: Kevin Bartanian on Effective Campaign Strategies 41:30

Kevin Bartanian’s entrepreneurial journey is a compelling narrative of resilience and community engagement. Born in Beirut, Lebanon, he moved to the United States after his mother’s battle with Cancer, which ignited his desire to create meaningful change. His early experiences, from starting a flyer business to participating in a leadership program at Ritz Carlton, laid the groundwork for his later ventures in the advertising industry.

Founding KEVANI emerged from Kevin’s recognition of a gap in the out-of-home advertising market. Under his leadership, KEVANI prioritizes community engagement, offering free advertising space to local nonprofits. This commitment underscores his belief that businesses can positively impact their communities while driving Innovation in advertising.

As the landscape of out-of-home advertising evolves, Kevin has positioned KEVANI to embrace digital transformation and effective measurement strategies. With ambitious plans for expansion into major markets, he aims to create a lasting Legacy that reflects his core values of resilience, service, and excellence. Inspired by Muhammad Ali’s philosophy on tackling the impossible, Kevin’s journey exemplifies the profound intersection of personal experience and entrepreneurial vision.

We’re happy you’re here! Like the pod?

Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.

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