From Egypt to the United States, Deena Abdul exemplifies resilience, vision, and a strong commitment to empowering others. Immigrating to Chicago at the age of seven, Deena’s story is shaped by her family’s sacrifices for a better life and her pursuit of independence and success. Through her career as a producer and entrepreneur, Deena has made a name for herself beyond her identity as an NBA wife, focusing on financial literacy and personal branding for athletes. Her work in Entertainment, business, and mentorship reflects her belief in the power of Education and long-term sustainability.

A significant aspect of Deena’s current endeavors is the Amunet Sports Collective, an initiative she launched to help young athletes develop their personal brands, marketing skills, and financial literacy. This collective aims to guide athletes toward long-term success by teaching them how to navigate the business side of sports. Deena is dedicated to ensuring that the next generation of athletes and creators are equipped with the tools necessary to build sustainable careers and achieve personal and Financial Independence.

Deena, as an ambassador for Bucket List Egypt, promotes cultural exchange and encourages others to explore the rich history of her homeland. In May 2025, she will host a trip to Egypt, providing a unique opportunity for people to connect with the culture and history of the country. Deena’s work is a testament to the power of proactive action and destiny, as she continues to inspire others to pursue their passions and create meaningful change.

Ready for an adventure? Join Deena Abdul on a journey to Egypt in May 2025. Explore ancient wonders, connect with history, and make unforgettable memories!

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.