1. Crafting a $100 Million Narrative in the Digital Space with Jason Fisico 28:45

Discover the transformative journey of Jason Fisico, founder of Fizzi, as he shares his ascent from intern to digital marketing maestro, commanding over $100 million in client revenue. Our illuminating chat on Brand Amplified peels back the layers of high-stakes copywriting, revealing its critical role in marketing luxe products. Jason’s narrative is a testament to the potency of words in crafting campaigns that not only look good but also convert with astounding effectiveness. 

 

Peek behind the curtain of AI’s burgeoning role in the marketing realm, where creativity meets cutting-edge technology. Jason and I tackle the nuanced dance between human ingenuity and artificial intelligence, dissecting how this partnership is reshaping the landscape of customer interactions and content creation. We navigate the complexities of in-sourcing pivotal tasks like copywriting, underscoring the high stakes associated with data security and the accountability remote working environments demand. 

 

Embark with us as we navigate the choppy waters of outsourcing, drawing on Jason’s own cautionary anecdotes and the strategic imperatives of trusted partnerships. Hear how Fizzi’s entrepreneurial spirit is encapsulated in their innovative business model, aligning their triumphs with their clients’ victories. As we wrap up, Jason extends an invitation into the world of FizziMedia.com, providing insights into services that could elevate your brand, and we underscore the vitality of audience engagement for the future of business insights on Brand Amplified.

 

We’re happy you’re here! Like the pod?

Most Recent Episodes
Load More Episodes
Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.