In business and marketing, “white space” refers to the untapped opportunities or gaps in the market where customer needs are not yet being met or where competitors are not actively operating. Linda Fanaras creates creative banding and data analytics to discover those white spaces.

Identifying and leveraging white space can lead to Innovation, new product development, or the creation of new market segments, offering businesses the chance to differentiate themselves and capture new revenue streams. In this podcast we cover why claiming white space is needed, the process and some successful examples.

You can reach Linda at: https://www.lindafanaras.com  Also at https://mill.agency

Get all our weekly articles & podcasts here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking Growth and fulfillment: http://HalftimeSuccess.com

Most Recent Episodes

November 11, 2024

312.Empathy and Strategy-Leading with Heart into the New Year with Greg and Deb

Empathy and strategy can be a powerful combination in leadership and in planning for a new year to work together to create an environment that is both people-focused and goal-oriented. Empathy allows...

Listen · 29:02

November 4, 2024

311.Freedom of Getting Clarity with a Plan with Deborah Johnson

Today as many times throughout history, having a clear plan can make the difference between success and failure getting Clarity, whether in personal endeavors or professional pursuits. A...

Listen · 17:59

October 28, 2024

310.Turning Points for the Second Half with Charlynn Ruan

There are some key turning points in mid-career and midlife, so how do we best manage those turning points? Especially if we aim to make our second half of life even better than our first? This is a...

Listen · 51:06

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Deborah Johnson Podcaster

Up for multiple GRAMMY Awards and spending over 20 years in the entertainment industry, Deborah Johnson, M.A., built multiple self-driven businesses. While many discuss career transitions and achieving success in a second act, few offer comprehensive guidance on leveraging automated content with core values and purpose. She is an expert on how to constantly reinvent yourself in a gig-economy, working mainly with those at mid-career and halftime of life. A creative powerhouse, she has released multiple books, albums, published hundreds of songs, has a thriving podcast and has written three musicals. Deborah speaks and performs for both live and virtual events.