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Should You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham Ghostwriters

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Whitney LeeShould You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham Ghostwriters
  1. Should You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham Ghostwriters Whitney Lee 36:54

Ever thought about writing a book but don’t know where to start? Whether you’re an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In this episode, Whitney Lee sits down with Dan Gerstein, CEO of Gotham Ghostwriters, to demystify the world of ghostwriting and book publishing.

Dan shares insights from his extensive career in writing and communications, explaining how Gotham Ghostwriters helps authors bring their ideas to life. He breaks down the differences between self-publishing and traditional publishing, the importance of understanding the ROI of writing a book, and how the publishing industry is evolving. If you’re considering writing a book, this episode is packed with expert advice to set you up for success.

What You’ll Learn in This Episode:
✅ How Gotham Ghostwriters helps authors turn ideas into books
✅ The pros and cons of self-publishing vs. traditional publishing
✅ Why writing a book is an investment—and how to measure its ROI
✅ The evolving landscape of the publishing industry
✅ Key steps to strategically plan your book for maximum impact

Resources & Links:
📌 Gotham Ghostwriters Website
📌 Connect with Gotham Ghostwriters on LinkedIn
📌 Connect with Whitney on Instagram

🎧 Hit play now and take the first step toward becoming a published author!

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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