Think podcasts are just a side hustle or hobby? Think again. In this episode, Whitney Lee chats with Parker Olson, founder of PodPitch, about how podcasts are becoming a PR powerhouse. They explore the art of customized pitches, the game-changing role of AI, and why podcasts are now key players in the media landscape. Parker shares his unconventional journey—from wild diets to living in nontraditional spaces—offering fresh insights on creativity and Innovation. Discover how tools like PodPitch are enhancing PR efforts while preserving the human touch, and what this means for the future of the industry.
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
