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How Freelance Journalists are Changing the Game with Substack with Joni Sweet, Freelance Writer and PR Consultant

  1. How Freelance Journalists are Changing the Game with Substack with Joni Sweet, Freelance Writer and PR Consultant Whitney Lee 47:06

What does it take to thrive as a journalist in today’s fast-paced, digital-first world? In this episode, Whitney Lee uncovers the secrets with freelance journalist and PR consultant Joni Sweet. From navigating the rise of AI to mastering the art of storytelling, this conversation is a must-listen for anyone curious about the future of media.

Key topics include:

  • The rise of Substack and its role in personal branding for journalists.

  • How media monetization has changed over the years.

  • The growing importance of SEO in modern storytelling.

  • Best practices for pitching stories to journalists and crafting compelling narratives.

  • The role of social media in amplifying media coverage.

  • How AI is shaping the future of journalism and storytelling.

  • Building community among journalists and overcoming the hurdles of remote networking.

Joni also opens up about the differences between pitching stories and accepting assignments, offering listeners a candid look at the complexities of freelance writing in today’s digital age.

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Connect with Joni on LinkedIn

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Joni’s Website

Joni’s Substack

Connect with Whitney on LinkedIn

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True Story PR Website

TheWhitneyLee.com

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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