120 – Elevating Coaching Standards: A Deep Dive with Expert John Reed
- 120 - Elevating Coaching Standards: A Deep Dive with Expert John Reed 31:33
Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.
In this insightful episode of “The Good, Bad, and Ugly of Business,” host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling comparison between the professional standards in medicine and the often lax standards in the coaching industry. John emphasizes the importance of rigorous training and proper qualifications, which starkly contrast with the minimal or nonexistent training of many self-proclaimed coaches.
As the interview unfolds, John delves deeper into what makes an effective coach beyond just the credentials. He discusses the critical aspects of coaching, such as understanding business psychology, ethical practices, and the tangible return on investment that well-trained coaches can offer their clients. This discussion not only highlights the pitfalls of underqualified practitioners but also sheds light on the positive impacts of high-standard coaching on career Growth and Personal Development.
Furthermore, John and Catryn explore practical advice for potential coaching clients, emphasizing the importance of being clear about their coaching goals and the readiness to engage fully in the process. They also touch on the dynamic and evolving nature of the coaching industry, underscoring the necessity for continuous Education and self-improvement to truly excel as a coach. This episode is a must-listen for anyone interested in understanding the true value of qualified, professional coaching and how it can transform careers and businesses.
Connect with Catryn Becker
- Website: www.optimizewe.com
- Email: Catryn@OptimizeWe.com
- LinkedIn: https://www.linkedin.com/in/catrynbecker/
- YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
- Instagram: https://www.instagram.com/relax_with_catryn
Connect with John Reed
- www.linkedin.com/in/johnreedphdmbaexecutivecoach
- www.quinnreedassociates.com
- www.pinpointingexcellence.com
About Catryn Becker
Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.
Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is “pregret”—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.
She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.
About John Reed
John is a top-ranked coach and trusted advisor known also for 20 years as the #1 proponent of elevating quality standards and professional competence in the industry to benefit and protect clients. He specializes in guiding talented individuals and their organizations in 15 sectors including aerospace, biotechnology, Entertainment, financial services, healthcare, legal, manufacturing, pharmaceuticals, Retail and Technology.
In over 6000 documented coaching hours, John has helped many C-level leaders, founders, partners, board members, leadership teams and other professionals. He boasts a diverse clientele ranging from Fortune 100 firms to dynamic private equity-backed startups.
Three industry leaders certify him as a master coach: the International Coaching Federation, Marshall Goldsmith Stakeholder Centered Coaching, and the Worldwide Association of Business Coaches. He is an MG100 Coaches (100coaches.com) member.
With a robust skill set integrating leadership, strategy, psychology and coaching, John’s training includes an MBA from the Tuck School of Business at Dartmouth and a PhD in psychology from the University of Georgia. He is a licensed business psychologist, Navy veteran and former Accenture strategy practice professional. John embarked on his coaching journey in 2004 to empower leaders to achieve unprecedented heights.
What John’s clients say about his work:
Senior Perspective: “John provides invaluable insight and highly skilled executive coaching for our firm’s leadership.” Keith Fullenweider, Chair, Vinson & Elkins
Career Acceleration: “John was instrumental in my ability over years to navigate significant career changes, resulting in tremendous accomplishments and the willingness to continue stretching further.” Barbara Borgonovi, Senior Vice President, Corporate Strategy & Development, RTX
Individual and Team Success: “I worked with John as my own executive coach and quickly realized his skills and how he can help an organization. I asked him to work with our entire OR physician leadership team and the results were outstanding.” Dr. Kevin Lally, Chairman & Professor, Department of Pediatric Surgery, UTHealth Houston
A Founding Fellow at the Institute of Coaching at McLean/Harvard Medical School, John is dedicated to advancing coaching. His latest book (2022) is Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (www.pinpointingexcellence.com) and he received the Distinguished Psychologist in Leadership Award in 2023. His co-authored 2024 article A Comprehensive Guide to Picking an Executive Coach was published by the Association for Talent Development. A mentor to developing coaches in the Forefront Program with MG100 Coaches, he also supports education for children and fellow veterans.
John and his wife Perry Ann, a healthcare executive, are based in Miami and Austin. Parents of four children, they share a lifelong commitment to giving back for a positive impact.
