1. Franchising Tips and Funding Strategies: A How To Guide For first Time Franchisees with Jon Ostenson Alex Escobar and Aziz Yousuf 39:46

Welcome to Screw The Stock Market with Alex Escobar and Aziz Yousuf, Today we are joined by Jon Ostenson. Jon is a top 1% national franchise broker, investor, author, and international speaker specializing in the area he has coined ‘Non-Food Franchising’. Having served as the President of an Inc. 500 franchise system and now as a multi-brand franchisee, himself, Jon is uniquely positioned to educate others on franchising and franchise selection. Jon serves as CEO of FranBridge Consulting and has helped thousands of entrepreneurs and investors explore business ownership and investment opportunities. Jon is the author of ‘The Book on Non-Food Franchising’’ and is a frequent contributor and thought leader for publications on the topic of franchising and franchise investments. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200+ locations.

 

Join us as Jon shares his knowledge and expertise on franchising and would help and inspire you more! 

[00:18 – 07:01] Opening Segment

  • Jon Ostenson is a consultant who helps people figure out which franchise is the best for them.
  • He provides a different take on franchising than other guests on the show.
  • Jon is from Atlanta, Georgia, and lives in Buckhead.
  • He has been involved in franchising for a number of years and has invested in and partnered with other franchisees.

 

[07:01 – 12:59] The Easiest Way to Make Money in the Franchise Game

  • There are 4,000 franchise brands out there and 92% of them are still in business five years later.
  • Home and property services are one of the hottest industries right now.
  • Food is not the best way to make money in the franchise game and there are easier ways to make money.
  • Franchises prefer for you not to have industry experience.
  •  Most of my clients end up in a field they never thought they would be in.

 

[12:59 – 20:01] 3 semi-absentee franchise business models with high returns and few employees

  • There are businesses that can complement those in the food and beverage space, such as oil change businesses, as well as help diversify an investment.
  • Electric cars are not yet prevalent on the road, and there is still a long road ahead for the oil change industry.
  • Franchises for startup businesses can be a good option if you are looking to build towards an exit. There are some downsides to franchising, such as staff having expectations of you and having to keep your team happy.

 

[20:01 – 26:29] How to Fund a Franchise Purchase

  • The first step for most people is to come out to the website and get information about the process.
  • There are no costs to participate in the process, and there is no obligation to buy anything.
  • The steps of the process include creating a profile, looking at opportunities, and making a decision.
  • The process can be funded with a combination of cash, an SBA loan, or a Retirement plan rollover.

 

[26:30 – 32:47] Could This Be The Franchise For You?

  • Jon shared that he is excited to release his new book, “Non-Food Franchising,” which covers everything a franchisor needs to know in order to start a successful franchise.
  • Jon mentioned the home and property services space as his favorite franchise option, as there is always a high demand for these services.
  • Jon also mentioned the health and wellness space as a growing industry with some unique opportunities.
  • Franchising is not right for everyone, but for those who are suited for it, it can be a great way to own a business.

 

[32:48 – 39:02] $30 Million Business in 10 Markets

  • Jon has helped business owners in 10 markets bring in $30 million in revenue.
  • He recommends starting one business at a time and standing it up before Moving on to another.
  • If your net worth is above 150,000, you are qualified to invest in a franchise.
  • There is no need to have SBA lined if your net worth is above that amount.
  • Partnership models are available for franchising, but the franchisee must have confidence in the operator.”

[39:03 – 39:47] Closing Segment

  • Want to connect with Jon Ostenson?

Or simply visit  www.thefranchiseconsultingcompany.com

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Tweetable Quotes:

“There are about 4,000 franchise brands out there that there are easier ways to make money than food that requires less capital upfront, maybe fewer hourly employees, fewer hours of operation, and less Inventory spoilage. There are a lot of ways to make money, but I’d say 95% of my clients want nothing to do with food.” – Jon Ostenson

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Alex Escobar Podcaster

Alex is a Realtor and an investor that buys income producing apartment buildings and offers the opportunity for others to partner with him, sometimes for less cash than it would take to buy a single family investment property.

In addition to co-hosting the Screw The Stockmarket podcast, Aziz is an avid investor and burgeoning entrepreneur, with a deep interest in long-term financial growth opportunities. He is also a trained legal professional, and an expert international development and business advisor.