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228. Building a Business That Aligns with Your Purpose/ ft. Shannon Russell

  1. 228. Building a Business That Aligns with Your Purpose/ ft. Shannon Russell Heike Yates 26:31

Has your 9-5 lost its spark? If what once excited you now feels like a grind, it might be time for a change. Shannon Russell, CEO of Second Act Success, joins me to share her journey and expert advice on transitioning to a career that aligns with your purpose and brings fulfillment.

After a successful career in TV production, Shannon pivoted to entrepreneurship to gain freedom and flexibility. Through self-reflection, she identified her values—family time and creating meaningful work—and built a business on her own terms.

Key Lessons from Shannon:

  • Overcome Self-Doubt: Your skills and experiences form a “lifelong resume” that proves you can succeed in a new venture.
  • Redefine Success: Moving to a purpose-driven career means shifting your definition of achievement to align with what truly matters to you.

Practical Steps for Your Career Transition:

  1. Reflect: List all your personal and professional titles to recognize your skills and unique experiences.
  2. Research: Explore 2-3 business ideas you’re passionate about while still in your current job.
  3. Start Small: Take consistent, small steps daily to build momentum toward your dream career.

Shannon’s story reminds us that career transitions take perseverance and purpose. By focusing on your values and taking actionable steps, you can create a career you love at any stage of life.

Episode links:

Register for Heike’s Pursue Your Spark Blueprint Course

Have a question about staying consistent with healthy habits or creating a fitness routine for your busy midlife? Send it my way, and I’ll answer it on air!

Connect with Shannon:

 

 

Heike Yates Host Pursue Your Spark Podcast

Heike Yates, a Midlife Mindset and Fitness Coach is a powerhouse in fitness, nutrition, and mindset with over 35 years of expertise. She breaks down the complexities of midlife wellness into simple, actionable steps to start taking action today.

But don’t mistake her for someone helping you get by in midlife—Heike’s all about helping you thrive. She’s transforming not just bodies but lives with her unique approach to getting active, eating right, and boosting energy. When she’s not coaching or behind the mic, catch her outdoors, pushing her limits as a triathlete or embarking on a new adventure.

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