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January 7th, 2025

EP284: Building Legacy and Profit: Exploring ESOPs with Kelly Finnell

  1. EP284: Building Legacy and Profit: Exploring ESOPs with Kelly Finnell Marcia Riner - Business Growth Strategist 35:29

Building Legacy and Profit: Exploring ESOPs with Kelly Finnell

If you’ve ever wondered how to sell your business while preserving its legacy and empowering your team, this episode is for you. Kelly Finnell shares decades of expertise to help you understand ESOPs and their role in ownership succession planning. Whether you’re planning an exit or looking to create long-term value, this episode will give you the tools to make informed decisions.

Host: Marcia Riner, Business Growth Strategist – Infinite Profit®
Guest: Kelly Finnell, ESOP Consultant – Executive Financial Services, Inc.

 

 

Episode Summary:
In this episode of Profit with a Plan, host Marcia Riner dives into the transformative power of Employee Stock Ownership Plans (ESOPs) with Kelly Finnell, one of the nation’s premier ESOP consultants and the author of The ESOP Coach. Kelly shares the benefits of ESOPs as an exit strategy, a management transition tool, and a wealth-building opportunity for employees—all while preserving your business legacy. Whether you’re exploring liquidity options or considering how to secure your company’s future, this episode offers actionable insights to help you make informed decisions.

Episode Highlights:

[00:01:10] What is an ESOP?
Kelly defines ESOPs as Employee Stock Ownership Plans, explaining their dual purpose as an exit strategy for business owners and a Retirement plan for employees. Learn how ESOPs differ from traditional 401(k) plans and why they’re a unique option in ownership succession planning.

[00:06:30] The Key Benefits of ESOPs
Kelly breaks down three key features that set ESOPs apart:

  1. Borrowing capability for financing transactions.
  2. Stock purchase transactions with the business owner.
  3. Exclusive focus on the sponsoring company’s stock.

[00:12:45] How ESOPs Create Win-Win Scenarios
Discover how ESOPs align employee efforts with company profitability, creating a sweat-equity-based retirement plan that motivates employees and drives growth.

[00:18:30] Timing Your Transition
Kelly advises business owners on when to implement an ESOP, emphasizing the importance of starting at least five years before a planned exit. Learn how an ESOP serves as a glide path for ownership transitions and leadership development.

[00:22:50] ESOP Suitability for Small and Mid-Sized Companies
Kelly outlines the ideal candidate for an ESOP, focusing on businesses with $1M+ in adjusted EBITDA and at least 30 employees. Hear real-world examples of successful ESOPs, including companies like Publix Supermarket and BDO.

[00:29:15] Tax Benefits of ESOPs
Explore how ESOPs allow companies to operate tax-free, offering significant advantages at both the corporate and shareholder levels. Kelly shares how Congress incentivizes wealth-sharing through ESOPs and why this strategy appeals across political lines.

[00:35:00] Dispelling Common ESOP Myths
Kelly addresses misconceptions, such as fears of employee-run committees and the complexities of transitioning to an ESOP structure. Gain Clarity on how ESOPs maintain effective leadership and governance.

[00:40:20] Steps to Get Started with an ESOP
Kelly shares actionable advice for business owners considering ESOPs:

  • Evaluate if your company meets the criteria.
  • Build a leadership team to guide the transition.
  • Leverage resources like his book, The ESOP Coach, and ExecFin.com for deeper learning.

Call-to-Action:
Ready to explore how an ESOP could work for your business? Visit Kelly Finnell’s website, ExecFin.com, for more resources, videos, and articles. Check out his book, The ESOP Coach, on Amazon for an in-depth guide.

 

Subscribe and Share:

Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here!

 

Keywords: ESOPs (Employee Stock Ownership Plans), Ownership succession planning, Exit strategy for business owners, Employee ownership, Business legacy, ESOP benefits, ESOP tax advantages, Small and mid-sized businesses, Retirement Planning for employees, ESOP transactions, Selling to employees, Liquidity strategies for businesses, Business succession planning options.

 

This episode is sponsored by Infinite Profit ® —We don’t just talk profit — we deliver it!

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

 

 

Grab Your Free Resource:

Feeling like you’re doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

 

 

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Marcia Riner Business Growth Strategist

Marcia Riner is a nationally recognized business growth strategist. Business Owners come to Marcia looking to exponentially boost their revenue and profitability without spending an additional dollar on marketing or advertising. In fact, she is able to show prospective clients a clear ROI to working with her before they decide to hire her. Don't believe it? Let her prove it to you in just a few minutes.

Marcia is a visionary and expert in business growth, increasing profitability, preparing your business for a future sale. She hosts her weekly PROFIT With A Plan podcast with videos on YouTube @ www.Youtube.com/profitwithaplan and audio @ www.profitwithaplan.com. She is constantly sharing business growth tips on all of her social channels @marciariner.

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