Let’s face it, people buy from people, and those connections don’t just happen by magic. When it comes down to closing, people buy from people.  So before you can make a sale, you almost always need a relationship.  In B2B sales one of the best places to build that relationship is on LinkedIn.   Relationship pro, Janice has some seriously smart (and surprisingly simple) strategies to share that will take your networking game to the next level.

She believes LinkedIn is underutilized by many sales professionals, who miss the opportunity to make quality connections by interacting authentically on the platform.  Here’s how

LinkedIn Is More Than Just a Profile: Janice emphasizes that having a LinkedIn profile isn’t enough. To truly leverage the platform, you need to actively engage with your connections, build relationships, and reconnect with past contacts. It’s a form of “networking on steroids.”

Personalized Outreach Matters: Instead of generic messages, Janice suggests sending personalized, warm messages, especially to existing connections. A simple “How are you doing?” can reignite conversations and open doors to new opportunities.

Breakthrough Messaging with Video: Stand out in a crowded inbox by sending video messages through LinkedIn’s mobile app. It grabs attention and fosters a more personal connection.

Tailor Your Approach to LinkedIn’s Algorithm: Posting from LinkedIn’s mobile app can reach a different audience than the desktop version. Mixing up how you engage on the platform can boost your visibility.

Nurturing Relationships with Value: Building rapport isn’t enough—you need to offer something valuable. Whether it’s a helpful article or a resource, make sure you’ve earned the right to share it by first establishing a genuine connection.

Janice’s approach to LinkedIn is all about being strategic, genuine, and thoughtful—proving that relationships are the foundation of business success.

Janice is a returning guest to MTFW.  You can listen to our first conversation 

What did you think of the episode? I would love to hear from you.  Please take a quick minute to complete the listener survey I can create shows that  that keep you coming back, with a few laughs and a lot of practical tips along the way. https://lp.constantcontactpages.com/sv/AWHOIJ0/MTFW

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com