Monica Pitts, founder of MayeCreate Design and host of the “Marketing with Purpose” podcast brought her energy and humor to this conversation about your website.    Like me, she considers it a critical part of your overall marketing.

1. Authenticity and Realness: She emphasizes the importance of using real images instead of stock photos and writing website content in your own authentic voice. Being genuine helps customers connect with you.
2. Storytelling: Your business is unique. Even in a cluttered industry, you need to find your unique stories and tell it on your website instead of using generic marketing language.
3. Consistency: Once you embrace your unique voice, you need to maintain it is message across all platforms, from your website and social media, to in person interactions.  This cohesive brand experience helps prospective customers understand who they will really be working with. Not everyone will appreciate your unique voice.  That’s ok, the ones who do, will make the best customers.
4. Practical Tips for Content:  Content is everywhere.  One great source are you sales and customer service teams. Every day they hear the questions customers want answered.  Use the questions and answers to fuel your content.
5. Website Performance: Speed is everything.  Beyond the great content and effective conversion forms, your website must be driven by a powerful and fast engine to deliver information to visitors quickly, before they click away

What To Put On Your Website – A page-by-page website content checklist. Learn what to put where and how to make it all come together for a website that’s as easy to use as a coffee cup. GET STARTED NOW 

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Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com