On a cold rush hour morning, a good looking man, dressed in jeans and a baseball cap walked into a train station, carrying a violin case. He opened the case, dropped a few dollars in to encourage...

What if managing your marketing was  more like hosting a party? That’s the premise behind the Party Principle, a concept Dave Charest of Constant Contact shared with me. As someone who loves both...

From The Archive -  Online advertising can feel like navigating a dense forest without a map—especially for businesses trying to sell nationally without the resources of big-name competitors....

I teach marketing at a local university, and this week I was talking to my students about Ansoff's Marketing Matrix. In this structure, he identifies four ways that you can grow your business. 1)...

Whether you’re running a business, managing a nonprofit, or just trying to share your message with the world  a good story is the key to connecting with people. Stories bring ideas to life, giving...

In this episode, I sat down with Johnny Cooper to tackle a big question: Who is your ideal client? If you’re like most business owners, you’ve probably wrestled with this at some point, worrying...

 You probably don’t want to hear this. I’m going to do it SEO wrong. You’re spending all your time focused on what search engines want, worrying about stuffing your pages with keywords,...

Sometimes, managing social media can feel like you are on a hamster wheel. As a small business owner you’re running fast, but it doesn't seem as if you are getting anywhere? In my chat with Peg...

I know you own your own business. You're in there working it all the time, but I'm going to let you in on a secret, smart business owners don't do it alone, we. We find partners who are focused on...

I've noticed lately that no matter what social platform I'm on there is lots of video.  There are video shorts and more video and more video. Obviously it's being driven by the rise of TikTok as...

Every message you send shapes your brand—make it count Chris Moore and I explored the importance of crafting communication that aligns with your company’s vision. Chris is a leadership expert who...

Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious,...

These days, content has jumped off the page. There are podcasts, there are videos and pros and cons to those formats. You don't have to worry about your grammar and your spelling. You can just talk...

Do you ever find yourself lying awake, thinking of all the things you need to do tomorrow? Elizabeth Louis, neuropsychology expert and mindset coach, has a solution. In this conversation  she breaks...

Sitting down with Robert Downey, CEO of Simply Be Found, I discovered a new way of looking at AI—not just as a marketing tool, but as a powerful sales ally. We dove into how AI can help small...

Some of the content that's doing really well on LinkedIn right now are the multi image posts putting together two or three related images and putting that in your feed like a carousel or just a...

I had so much fun welcoming back Kendra Corman back to the show.  An accomplished marketing strategist whose insights are as practical as they are powerful. Kendra’s worked with everyone from...

If you've been around business as long as I have—or even half as long—you know the cycles are inevitable. There are highs, there are lows, and the real question is: how prepared are you for the...

If you are like me, you work hard to get a prospect. There's marketing to get them interested and usually a series of conversations and proposal before you close the sale. So when you have an...

I had a chance to sit down with Facebook ad expert Carol Kabaale to demystify Meta's advertising platform. Whether you’re a social media newbie or someone who’s been burned by past ad campaigns,...