Welcome to a captivating episode of MOJO: The Meaning of Life and Business, where we delve into the intricate world of digital marketing. Your host, Jennifer Glass, is joined by the innovative Corey Morris, Founder and CEO of Voltage, a top-tier digital agency specializing in digital marketing and website solutions. Corey, an expert in crafting digital strategies, authored the Digital Marketing Success Plan, which outlines the necessity of a documented, objective, and accountable marketing plan in today’s rapidly shifting digital landscape.
In this episode, Jennifer and Corey share their passion for marketing and explore the diverse channels and strategies that businesses must navigate to succeed online. Corey introduces his START process, a five-step framework designed to help businesses develop a comprehensive digital marketing plan. He emphasizes the importance of defining a clear strategy that aligns with business objectives and leverages effective tactics to achieve measurable results.
The conversation highlights strategies for optimizing conversion rates, managing resources, and adapting to new technologies like AI to stay ahead in the digital game. Jennifer and Corey also draw valuable parallels from Disney’s marketing and operational strategies, demonstrating how branding and consistent messaging can transform customer experience and engagement.
Join us as we unpack these valuable insights and equip you with the tools to enhance your digital marketing efforts. Whether you’re a seasoned marketer or just beginning your journey, this episode offers actionable advice and inspiring stories to help drive your business forward in a digital-first world.
About my guest: Corey Morris is the founder and CEO of Voltage, a premier digital agency focused on digital marketing and websites. He authored The Digital Marketing Success Plan that details why companies need a documented, objective, and accountable digital marketing plan in today’s era of unprecedented change in the digital marketing industry.
Connect with Corey on Facebook, LinkedIn, and on the web at https://voltage.digital/
Keywords: Digital marketing, Marketing plan, Strategy, Tactics, ROI, KPI, Website conversion, Content creation, Social media, Search engine optimization, Google Ads, Analytics, Target audience, Measurement, Brand strategy, AI, Online marketing, Offline marketing, Resource planning, Application phase
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