Did you know that the color blue is often associated with trust and Security? 

In the world of financial branding, understanding design and color psychology can make all the difference.

Join Larry Sprung this week as he speaks with Josh Passler, the “FinArtist”, to talk about his extraordinary journey from financial advisor to entrepreneur, using art as a networking and branding tool in the financial industry. Josh sheds light on how FinArt started as a side project, evolved into a full-fledged business focusing on brand identity, and how color and design psychology can transform a firm’s image. You’ll gain insights into the entrepreneurial spirit, branding essentials, and the impact of visual elements on brand perception.

Larry and Josh discuss: 

• Josh’s background and transition from financial advisor to founding FinArt.
• The role color psychology plays in branding and marketing.
• The creative process and collaboration with designers to build or strengthen a brand.
• Processes that help align a firm’s brand identity with its core values.
• The differences between a brand refresh and a complete rebrand.
• And more!

Resources:

• Mitlin Financial  
• The JOY and Productivity Journal by Larry Sprung 
• Logos that Last by Allan Peters
• How the World Sees You by Sally Hogshead

Connect with Larry Sprung: 

• LinkedIn: Larry Sprung
• Instagram: Larry Sprung
• Facebook: Larry Sprung
• X (Twitter): Larry Sprung

Connect with Josh Passler: 

• LinkedIn: Josh Passler
• X (Twitter): Josh Passler
• Instagram: Josh Passler
• The FinArtist 

About our Guest:

After eight years in the industry, Josh Passler discovered the RIA community and found an innovative way to connect with financial planners—by drawing them as cartoons. As he continued to network, Josh realized that FinArt could evolve into a business, which came to be thefinartist.com.

His dream is to develop content that allows advisors to explain financial concepts in a fun and engaging manner while also creating materials that help the public better understand the financial world.

When he’s not creating art, Josh enjoys spending time with his wife, Michelle, particularly through Travel.

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Larry Sprung Host Mitlin

Lawrence “Larry” Sprung, CFP® is a husband, father, entrepreneur and mental health advocate.

Larry is the author of the Amazon Bestselling book “Financial Planning Made Personal” and the also host of the Mitlin Money Mindset™ a podcast that reminds you to ask yourself “What did you do today that brought you joy?®”

In 2004 he founded Mitlin Financial, Inc. naming the firm memory of Larry’s wife’s grandfather, Mitchell, and his mother, Linda. During his career, Larry has found that a lot of industry terms and concepts can seem confusing to outsiders. That’s why he works with the families he serves to break down complex financial topics into easy-to-understand concepts.

In recognition of Larry’s significant contributions to his profession, he has received quite a few awards. In 2021, Larry was named to the Investopedia 100 Top Advisors in 2021 and was even more humbled to make their Top Ten list for 2022.

Outside the office, one of Larry’s greatest passions is raising awareness for mental health. He spent over 12 years serving on the National Board of the American Foundation for Suicide Prevention (AFSP) and sits on its financial and investment committees. With his wife, Denise, he has raised more than $1.7 million for the organization through the Keith Milano Memorial Fund. The fund was created in memory of his brother-in-law.

Larry values his family tremendously and his desire to do right by his wife and two sons drives who he is in and out of the office.