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Mike Milan & Blaine BertschBrand Differentiation “When You Change Everything” on Mike and Blaine

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1. Brand Differentiation “When You Change Everything” on Mike and Blaine Mike Milan & Blaine Bertsch 53:26

One day everything's flowing, the next—BAM—your go-to partner's got a new plan, a new look, or a new direction. Sound familiar? This week, Mike and Blaine get personal, unpacking the behind-the-scenes drama from the past month and talking about what happens when a business changes something people have gotten used to. Whether it’s a brand refresh, a shift in messaging, or your favorite co-host going rogue, they’ll explore the real reasons businesses pivot, how it affects customer trust, and why sometimes rocking the boat is exactly what the business needs. Or… maybe it’s just chaos in a clever disguise.

Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's “Business, Beer, and BS” and catch every episode! 

Featured Beer: @PantherIslandBrewing @GuinnessBreweryBalt

Mike: Panther Island Brewing – Hazy Cat NEIPA

Blaine: Guinness Stout

Thanks to our Beer Sponsors: 

• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog 

• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com

• Neighbor Pat

• Devin

Watch on YouTube: https://youtu.be/pr5Ck-z_89Q

Listen to all our episodes at mikeandblaine.com

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Blaine Bertsch Podcaster

Blaine is a co-host on Business, Beer & BS with Mike & Blaine. He's also Co-Founder and CEO at Dryrun, a business cash flow forecasting and modeling software company, and author of "Chronic Cash Flow". Blaine's co-host, Mike Milan, also known as "Cash Flow Mike", is a serial entrepreneur, author and finance coach for business owners and CPAs.