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Jim JamesStorytelling Tactics for Entrepreneur Success

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1. Storytelling Tactics for Entrepreneur Success Jim James 41:27

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In this illuminating episode, Jim James interviews Steve Rawling, creator of Storyteller Tactics card deck, on powerful storytelling techniques for entrepreneurs. Steve shares how he successfully raised over £100,000 on Kickstarter in just 147 minutes using strategic storytelling. Drawing from his 20-year BBC journalism career, Steve reveals practical frameworks that help entrepreneurs craft compelling narratives without relying on complex hero journeys.

Topics Covered:

• 00:48 – Steve's journey from BBC journalist to storytelling expert
• 05:13 – Making storytelling accessible with card-based tactics
• 15:42 – The “Movie Time” framework: action, emotion, and meaning
• 26:21 – Kickstarter success through serialized storytelling
• 36:13 – The importance of nurturing existing client Relationships

Steve's innovative “Movie Time” approach demonstrates that effective business storytelling doesn't require elaborate narratives—just authentic moments that connect emotionally with your audience. Listeners can access a free starter pack of storytelling cards at pipdex.com.

#StorytellingMarketing #EntrepreneurNarrative #BusinessGrowth

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.