1. Middle Age is Lasting Longer: And There’s Lots of Opportunities to Target This Group! Jeff Ostroff 37:07

Hi everybody!

Do you think the fact that people are living longer is creating global opportunities? Well, you betcha! I forecasted this years ago in my book, “Successful Marketing to the 50+ Consumer” (Prentice-Hall).

As you’ll hear from my guest expert, Abby Levy, of Primetime Partners, the fact that people are living longer is creating an “extended middle age” in which millions of people around the world are continuing to lead active, engaged lifestyles. And that is creating what is now being called the “longevity economy.”

On this episode, Abby Levy will discuss such things as (1) what’s sparked this increased interest in older people and a recognition of the longevity economy, (2) how different countries around the world vary in how they are addressing the increased number of older people in their societies, and (3) how she thinks the longevity economy will evolve over the next several years.

Most importantly, in true Looking Forward Fashion, Abby will speak about the MANY opportunities she believes the longevity economy is and will offer, and she’ll provide some tips on how you might capitalize on those.

Now a little more about Abby. Abby Miller Levy is the Managing Partner & Co-Founder of Primetime Partners, an early-stage venture capital fund. Abby has spent her career helping businesses and consumer brands grow as an operator, entrepreneur, and advisor, most notably in the wellness sector.

Prior to Primetime Partners, Abby was an executive at SoulCycle, where she oversaw business development and revenue growth outside the consumer studio business, with an emphasis on building new digital products as the Senior Vice President of Strategy & Growth.

Abby has also been a Founder herself, teaming with Arianna Huffington to launch Thrive Global, a behavior change technology company focused on employee productivity and wellness. Abby served as President of Thrive Global and remains on the Thrive Board. Abby began her career at McKinsey & Company then led product development at OXO International. She is a graduate of Princeton University and Harvard Business School. You can reach Abby at abby@primetimepartners.com or via her company’s website, https://www.primetimepartners.com/

You’ll find more information about my business, Jeff Ostroff & Associates, LLC, in the middle of this episode and by visiting www.jeff-ostroff.com On the website, you can also contact us about the various marketing and communications services we offer, such as (1) podcast hosting, creation, consulting, and column writing, (2) professional voice overs, (3) B2B/B2C interviewing for individuals and businesses looking to promote themselves or better understand their customers and prospects, (4) consulting/training on how to excel behind or in front of the microphone as an interviewer or guest, and (5) senior marketing assistance. (Hey, I’ve actually written a book about that!) You can also reach me at jeff@jeff-ostroff.com

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Looking Forward is THE podcast about the OPPORTUNITIES created by global trends, now and into the future, and how YOU might capitalize on those: Think… jobs, careers, business start-ups, ventures, investments, life enrichment.

Guests are experts in their field, and most are C-suite executives, household names, authors, and/or from prestigious universities or similar organizations.

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Jeff Ostroff is an experienced, versatile marketing and communications executive. He currently hosts and produces two podcasts which he created, “Looking Forward: Opportunities for Job, Career, Business, and Investment Seekers,” and “Health Care on the Horizon.” He’s a co-host for the “MyMacD Life” podcast, which is about macular degeneration.

Jeff’s also a podcast creator/consultant, voice-over talent, event host/facilitator, producer of audio or video business “spotlight” promos, and a seniors’ (silver) marketing advisor. Jeff’s first career was focused primarily on seniors, health care, travel, and marketing. He’s the author of the Prentice-Hall Book, “Successful Marketing to the 50+ Consumer” (Prentice-Hall.)