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Daniel BursteinDTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)

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1. DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132) Daniel Burstein 46:46

I realize everyone who listens to How I Made It In Marketing is not a marketer, per se.

Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about.

Well take heart in a lesson from my next guest – everything is learnable. Even marketing. Even photo shoots.

To hear the story behind that lesson, along with more lesson-filled stories, I sat down with Connor Swegle, CMO and Co-Founder, Priority Bicycles [https://www.prioritybicycles.com/]. 

Priority Bicycles started by raising $565,000 on KickStarter 11 years ago, and now has 35 models and fields 25,000 orders a year. Swegle manages four brands – including e-comm, omnichannel, advertising, and events – with a core nimble team of six.

Lessons from what he made

• Everything is learnable
• Whatever they said about lemons and lemonade
• Your worst friend is still better than your best marketing
• You can (and should) be yourself
• People want your story – be brave enough to tell it
• You are not alone

Discussed in this episode

Join us to learn how to craft a Customer-First Objective in Session #2 of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer] on April 10th at 1 pm EDT (from MeclabsAI, MarketingSherpa's parent company).

Creative Social Media Marketing: When to break the rules (podcast episode #129) [https://marketingsherpa.com/article/interview/creative-social]

Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (podcast episode #117) [https://marketingsherpa.com/article/interview/strategic-advertising]

Email Marketing: 3 award-winning lessons about relevance [https://sherpablog.marketingsherpa.com/email-marketing/email-awards-winners-relevance/]

3 case studies of marketers that made a positive change in customers’ lives (while getting results for their business) [https://marketingsherpa.com/article/case-study/positive-change-marketing-case-studies]

Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://marketingsherpa.com/article/interview/content]

Get more episodes

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For more insights, check out…

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/ free digital marketing course.

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If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.