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November 3rd, 2024

Stop Ocean Pollution with GPS Buoys Against Ghost Gear

  1. Stop Ocean Pollution with GPS Buoys Against Ghost Gear Ian Peterman 37:08

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit’s innovative Technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans.

𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦

00:00 – Introduction and Guest Welcome

00:26 – Helge Olsen’s Journey to Resqunit

01:44 – Understanding the Magnitude of Fishing Gear Loss

02:55 – Target Market and Product Application

05:09 – How the Backup Buoy System Works

06:38 – The Impact of Ghost Gear

12:02 – Challenges and Solutions in the Fishing Industry

22:43 – Global Expansion and Unique Use Cases

29:41 – Future Developments and Anti-Theft Features

𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡

Helge Trettoe Olsen has extensive experience in entrepreneurship, business development, and C-suite roles. He has successfully exited two companies that he either founded or co-founded. His first exit was with ETRIP AS (2007–2014), a company he founded in 2007, where he held a 70% majority stake at the time it was acquired by private equity-owned ABAX AS in 2014. Three years later, in 2017, he sold his self-developed patented invention, Shield—a sensor that detects scratches and dents on vehicles.

Before his entrepreneurial ventures, Mr. Olsen served as the regional manager of Konica Minolta Business Solutions Norway AS (1998–2004), overseeing operations in Stavanger, Hordaland, Haugesund, and Møre og Romsdal. He has a background in IT and holds a Microsoft Certified Professional certification.

𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 & 𝗥𝗘𝗦𝗤𝗨𝗡𝗜𝗧

Linkedin: https://www.linkedin.com/in/trettolsen/

Website: www.resqunit.com

Youtube:: https://www.youtube.com/@Resqunit

▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou…

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Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.

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