The evolution of hemp and the stories that are in the hemp bubble.

The story of Western Colorado’s CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline.

In this episode, Ian Peterman talks with Ryan McKeever, a veteran TV commercial director turned hemp farmer. Ryan discusses his transition to the forefront of the hemp industry, starting with his early work on CBD media productions to farming hemp on his property. He details the volatile shifts in the hemp market, from the boom in CBD prices to the advent of Delta-8 THC, exploring the economic impacts and opportunities within the industry. The episode dives into the challenges of market trust and the potential of hemp in sustainable applications like hempcrete and bio-composites.

Notable Moments:

• 01:03 Hemp Farming And CBD Industry 

• 08:26 Hemp Industry Evolution From CBD To Building Materials

• 20:05 Building Trust In The Hemp Industry Through Regulation

• 24:20 Carbon Sequestration And Supply Chain Transparency In The Industry

• 29:12 Potential Risks And Rewards: Importance Of The Industry’s Changes

• 34:42 Insights On Its Potential Uses And Benefits

About Ryan McKeever:

Ryan McKeever is a 30-time award-winning producer and director with an entrepreneurial spirit and a passion for storytelling. Over the past 23 years, he has successfully led teams of over 100 people in high-stress environments, achieving bottom-line success. He has utilized his expertise to inspire both startups and Fortune 500 companies, consistently delivering a stream of innovative ideas and solutions that drive successful business outcomes and significantly boost brand recognition globally.

Learn more about Ryan McKeever and Hemp Valley Colorado:

• https://www.linkedin.com/in/ryanjmckeever/ 

• https://www.plotlinespeaks.com/ 

• https://www.linkedin.com/company/hemp-valley-colorado/ 

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.