1. #412: Seth Godin: The Story Behind My New Book, The Song of Significance Park Howell, Brand Story Strategist 48:56

Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams. 

Improve your storytelling immediately with my The ABTs of Agile Communications quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.