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May 14th, 2024

EP254: From Skepticism to Success: Ted Lau's Guide to Profitable B2B Marketing

  1. EP254: From Skepticism to Success: Ted Lau's Guide to Profitable B2B Marketing Marcia Riner - Business Growth Strategist 36:36

On this episode of “Profit with a Plan,” Marcia Riner sits down with Ted Lau, the dynamic Owner and CEO of Ballistic Arts. Ted shares his expertise on transforming marketing skepticism into tangible success, especially for B2B businesses.

Discover actionable strategies for achieving remarkable ROI, the importance of understanding your target audience, and the critical role of foundational marketing tactics. Whether you’re a seasoned entrepreneur or new to the marketing game, this episode is packed with insights to elevate your business growth.

Episode Highlights

  • Host: Marcia Riner, CEO of Infinite Profit®, business growth strategist.
  • Guest: Ted Lau, Owner and CEO of Ballistic Arts, an award-winning digital marketing agency.

Key Takeaways

  1. Effective Marketing ROI:

    • Ted emphasizes the importance of generating tangible returns from marketing investments.
    • Many businesses have unrealistic expectations or become jaded by ineffective marketing strategies. Ted aims to turn that skepticism around by demonstrating clear, measurable results.
  2. Difference Between B2B and B2C Marketing:

    • B2B marketing requires a different approach compared to B2C.
    • B2B focuses more on direct relationships, trade shows, and precise lead conversion rather than just brand awareness.
  3. Foundational Marketing Strategies:

    • Importance of creating a comprehensive plan before executing marketing strategies.
    • Reverse engineering revenue goals to determine the number of leads needed.
  4. Targeting and Personas:

    • Identifying and understanding the target audience deeply, including their preferences and pain points.
    • Using industry-specific jargon to attract the right audience and increase ad relevancy.
  5. Holistic Marketing Approach:

    • Combining creative content with data-driven strategies for lead generation.
    • Continuous monitoring and adjusting based on competitive analysis and market feedback.
  6. Challenges in Marketing:

    • Educating clients about the importance of follow-ups and the right methods to convert leads.
    • Overcoming skepticism and building trust through consistent and proven results.

Success Stories and Practical Tips

  • Ted shares examples of transforming clients’ skepticism into trust by delivering quantifiable lead generation and revenue.
  • Importance of content marketing in establishing clients as industry leaders.
  • Practical advice on budgeting for marketing as an essential part of business growth, akin to investing in employees.

Resources and Links

  • Ted Lau’s YouTube Channel: “You Know Ted Lau” for quick-hit videos on business and marketing basics.
  • Ballistic Arts Website: for in-depth marketing services and strategies.


  • Marketing is crucial for business growth and should be treated as a vital investment.
  • Focus on foundational strategies and targeted marketing to see significant returns.
  • Engage with experts like Ted Lau to navigate the complexities of effective marketing.

Call to Action

  • Subscribe to “Profit with a Plan”: Don’t miss out on future episodes packed with valuable business insights.
  • Engage with Us: Share your thoughts, questions, and experiences in the comments. Marcia and Ted are ready to provide feedback and insights.

Stay tuned for more actionable strategies on the next episode of “Profit with a Plan”!


Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 


Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever.  Download this free playbook at  

Please subscribe & ring the bell for reminders about next week’s show

Marcia Riner is the go-to guru for all things business growth and greater profitability.  With over 25 years of experience under her belt, she’s the brains behind Infinite Profit®, where she’s the CEO and business growth strategist. Her Profit Booster® methodology is the secret weapon for entrepreneurs hungry for more profit, growth, and a killer exit strategy that helps businesses outperform in today’s challenging market.  More information can be found at

Got questions? Text Marcia @ (949) 229-2112 ♾️

Marcia Riner Business Growth Strategist

Marcia Riner is a nationally recognized business growth strategist. Business Owners come to Marcia looking to exponentially boost their revenue and profitability without spending an additional dollar on marketing or advertising. In fact, she is able to show prospective clients a clear ROI to working with her before they decide to hire her. Don't believe it? Let her prove it to you in just a few minutes.

Marcia is a visionary and expert in business growth, increasing profitability, preparing your business for a future sale. She hosts her weekly PROFIT With A Plan podcast with videos on YouTube @ and audio @ She is constantly sharing business growth tips on all of her social channels @marciariner.

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