A commonly noted statistic is only 30-40% of books purchased are read completely from start to finish. And that’s on the high side! Some candid souls admit to the number being closer to 5%! Does that leave you as driven to write your book as you were?

Your motivators likely include gaining professional credibility and satisfying a desire to bring your knowledge to others. A full length book is not particularly the best or only starting point for you to achieve those goals.

Before sinking months of time into researching your potential book, reading and re-reading, making changes, spending Money hiring a professional editor, graphic designer, and printer, a different starting place makes that all a detour in your journey.

Not only do you gain professional credibility, share your knowledge, and increase your followers, you do it faster, using less time and money. Your audience gets all the way to the very end, and they’ll come back for more while telling others about your work

You may have brushed up against the concept of monetizing those how-to tips you often give away for free when you are interviewed, keynoting, or training, thinking little of it at the time. You may want to take a better look as a different starting point than a book.

Consider common examples of how small amounts of information entice people to experience something that’s new to them, to make a more informed decision.

• Film trailers promote movies, giving a taste of the movie – see the show or not?

• Quick start guides for appliances – step by step without details, for good results.

• Software minimal suggestions to achieve success in a new “land.”

• Food samples at some of the Big Box stores – liking it, you’ll buy more

Starting with a tips product delivers advantages to your audience and your business.These are some of the many advantages when starting with tips products.

1. Someone new to your expertise starts with small, easily digestible amounts.

2. Your newcomer sees you as trustworthy and wants more of what you offer.

3. Reading or hearing your tips is new, a reminder, or confirmation – each valuable.

4. Distributing basic tips to your market is a differentiator for your business.

5. Many times your tips content is given as a gift by companies or associations.

6. Your audience and your revenue increase by large distributions of your content.

7. A 52-how-to tips document can be an outline for that book you still want to write.

There are endless ways to use tips, beyond your wildest imagination.

Let’s talk! https://paulette.tipsproducts.com

© 2025, Paulette Ensign All rights reserved.

Paulette Ensign The Tips Products Strategist

Paulette is the Founder and The Tips Content Strategist at Tips Products International (the parent company of the wholly-owned subsidiary, Tips Products Publishing Agency.) Paulette has over forty years’ experience with small and mid-size business owners, corporations, and professional associations in numerous industries, worldwide. She and her team look forward to traveling part of your journey with you and serving you as she happily and proudly continues to defy getting old while getting older.