Joe & Bella featured on WCIU’s On The Block!
On The Block, a popular Chicago-based TV show broadcast on WCIU and CW, recently featured a story about Joe & Bella! During the segment, our co-founder and CEO, Jimmy Zollo, had the opportunity to answer questions posed by the host, Jon Hansen. Additionally, Jon spent time with Connor Speck, the activity director at Belmont Village Lincoln Park. This visit was made even more special by the presence of some of our favorite models, who graciously showcased and demonstrated the functionality of our adaptive clothing line.
Please watch the segment below and share it with anyone who would like to learn more about adaptive clothing!
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Originally Published on https://joeandbella.com/blogs/news
Ben Graham is the Vice President of Marketing at Joe & Bella, an adaptive-apparel company for older adults that focuses on creating innovative and fashionable apparel. Joe & Bella was recently awarded the “Most Innovative Older Adult Clothing Brand: 2022” by Global Health and “2022 Best New Apparel Brand” by Boomer Venture Summit. Joe & Bella’s first adaptive clothing line, CareZips, won the 2022 "Best New Product”award by Today’s Caregiver Magazine and Caregiver.com. Ben was previously Vice President of Marketing and Partnerships at Collaborata, an innovative marketing-research firm that brought corporate partners together to find solutions to business problems. Collaborata focuses on topics including caregiving, aging, diversity, and equity with clients such as AARP, Procter & Gamble, Bank of America, Target, and Nike. Ben spent many years, together with his family, providing care for his two grandparents who lived for nearly a decade in assisted living and memory care.
